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Fashion Avenue 2003

7.1 / 10 50 Ratings
A perfume by Bond No. 9 for women, released in 2003. The scent is floral-fresh. It is still in production.
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Main accords

Floral
Fresh
Green
Citrus
Sweet

Fragrance Pyramid

Top Notes Top Notes
Citrus notesCitrus notes Green notesGreen notes
Heart Notes Heart Notes
MimosaMimosa Ylang-ylangYlang-ylang
Base Notes Base Notes
BlackcurrantBlackcurrant SandalwoodSandalwood Kashmiri muskKashmiri musk

Perfumer

Ratings
Scent
7.150 Ratings
Longevity
7.443 Ratings
Sillage
6.338 Ratings
Bottle
7.248 Ratings
Value for money
5.316 Ratings
Submitted by DonVanVliet · last update on 09/14/2025.
Source-backed & verified

Smells similar

What the fragrance is similar to
Calypso Mimosa by Calypso St. Barth
Calypso Mimosa
Baby Grace (Eau de Parfum) by Philosophy
Baby Grace Eau de Parfum
9.1 Komorebi by Pierre Guillaume
9.1 Komorebi
Delina (Eau de Parfum) by Parfums de Marly
Delina Eau de Parfum

Reviews

6 in-depth fragrance descriptions
Sherapop

1240 Reviews
Sherapop
Sherapop
Helpful Review 6  
Scrumptious, Resiny Mimosa
I'm on a mimosa roll, so why not take this opportunity to explain why I love Bond no 9 FASHION AVENUE? First off, it's not a mimosa soliflore: it is a fully composed and complex perfume. I've seen some dismissive reviews of this creation by wearers who seem to have been expecting some sort of Demeteresque facsimile of mimosa flower. If that's what you're looking for, then FASHION AVENUE probably isn't your best choice. It has as much linden as it does mimosa, in addition to several other notes, including a clean musky base which gives this composition excellent longevity (one of my pet peeves for niche perfumes, above all...).

FASHION AVENUE gleams, as it should in order to reflect its name. It manages somehow to convey a sense of bling while still being pleasing to me. Think of all of those models wearing piles of Chanel belts and chains. That to me is the essence of this perfume. In fact, that whole image fits much better with Bond no 9, the house of bling, than it does with the perfumes of Chanel.

Bond no 9 is an American perfume house, the first blasphemy. It is run by a French woman expatriated from France, blasphemy number two. It offers expensive perfumes in elaborate, eye-popping packaging, blasphemy number three, and a big "no-no" to all of the "I smell perfume in a cultural vacuum and sensory deprivation tank" types. Some of the compositions smell like designer perfumes, which people love to complain about, but it makes a lot of business sense, really. Hello? People LIKE and want to wear those kinds of perfumes, so Bond no 9 is trying to put out "something for everyone". The whole Baudrillardian package is so beautiful to me in its absurd excesses, that the only emotion I can muster up is affection for the people who thought this whole colossus up! For heaven's sake: the boxes have a Spirograph design on the cover! The bottles are shaped like stars! They sell perfume in huge 17,000 Swarovski crystal-encrusted amphoras! Bond no 9 is a big fat metaphor for the Mall of America, people. Lighten up and see the humor and boundless joy in all of this!!!!!

Back to FASHION AVENUE. Ultimately, I love this perfume because it smells sooooooo very fine. It's fresh and gleamy and golden, like mimosa dipped in gold dust. Or pyrite--as you like.
1 Comment
Anamandy

107 Reviews
Anamandy
Anamandy
2  
Mimosa Steals the Show
Bond does it again. Yet another floral fragrance that has completely captivated me. This is the soft, and clear mimosa fragrance I have been seeking for a long, long time. I've never had the pleasure of smelling real mimosa blooms in nature, but I highly doubt it is as overwhelming strong (looking at you Amarige), or weak (and you too, Coeur de Fleur), as it is in some perfumes. This is how I imagine real mimosa trees in bloom would smell. A golden, polleny flower, honey sweet and clear, with a touch of green and a slight soapiness. I almost feel like I am standing near a mimosa tree in full bloom when I have this on.

Say what you will about Bond, but they certainly have a knack for capturing the true essence of a featured flower as they've managed to do with Eau de Noho in capturing the true scent of linden blossoms. If how authentic that smells to the flower is any indication, I bet this is spot on too. With beautiful silage that unlike its more boisterous stepsister, Amarige, doesn't take over a room, it still manages to be noticed just the same. And though a lot simpler, it is no less elegant.

Now if Bond would only craft a fragrance featuring Black Locus, Mock Orange, or Hawthorne, my joy would know no bounds. Maybe I'll drop Bond a line to suggest it.
0 Comments
IamCraving

7 Reviews
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IamCraving
IamCraving
Top Review 15  
The feeling after a nap, which you never quite know if you like or not
Peacefulness and tangled dreams lurk around each other in the deep sleep of a daytime slumber.
A craving for warm, wonderful sleepiness spreads, almost angry yet so fragile. After waking up, the throat is dry and expanded, disorientation is often great, the slight throbbing in the belly is satisfying, and somewhere remains a trace of threatening, dreamlike unreality.

All of this is "Fashion Avenue" for me in a fragrance.
A charming mimosa is the beginning of this sleepy temptation. With its floral sweetness and unadulterated clarity, it draws all attention to itself, is cheeky, bright, and nimble, and lures us with gurgling laughter...into the barn. Fortunately, there is not a cow in sight. The barn is empty and overflowing with afternoon sunshine that streams through all the cracks in the dry wood. It smells of warm hay, and this is the moment when it is too late to resist the temptation of a little nap, for the hay is simply too soft not to nestle into. Immediately, we are numbed by a heavy, pulling sense of comfort that we can fall into like a kiss, which never becomes boring, and yielding to it again and again is the greatest delight! Occasionally, we twitch in our sleep and wrinkle our noses because a bear-sized lime is chasing us in our dreams and pelting us with pulp fibers that we try to dodge, more poorly than well. And so we roll in gentle excitement through the golden-yellow afternoon until we are awakened and the aforementioned slight burning radiates down the chest, a mix of impending doom and security. But who dared to pull us from this blissful slumber, just when the wicked lime had been crushed by a giant hay bale? Of course, the mimosa. It had shyly retreated just after our arrival in the barn, as mimosas do. However, being a curious creature, it opened up again after an hour, crept closer, and watched us sleep with big green eyes. There are worse companions to wake up with, and so we examine each other from a safe distance. The sun is already setting, and somewhere a little store of happiness bursts within us, clearly resolving the indecision of whether this post-nap feeling is pleasant or not in a beautiful direction.
6 Comments
pudelbonzo

2405 Reviews
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pudelbonzo
pudelbonzo
Helpful Review 9  
in wise foresight
I had ordered Fashion Avenue blind - how fitting that my friend sent me a sample before its arrival!
So I don't have to wait for the package in ignorance - my curiosity is satisfied.
However, the joyful anticipation of the fragrance remains - for I had done well in wise foresight.

Fashion Avenue is modern without being directly fashionable.
It does not submit to any fashion dictate, but rather appears pleasantly timeless.
I even find it refreshingly romantic - somewhat dreamy, yet without being kitschy.
The mimosa greets me surprisingly full and strong - not delicate and fragile as one might think of the little plant.
The green notes add a touch of nature, and ylang is entirely feminine and enchanting.
Here, the fragrance transitions from elegant romance to attractively contemplative.
Nevertheless, Avenue remains bright and clear.
The sandalwood embraces, and the blackcurrant adds a pleasantly tart touch.

A fragrance that I perceive more as emotional than fashionable, and which convinces me with its intense mimosa note.

It reminds me a bit of Mimosa by Czech & Speake - but takes a more emotionally charged path.
I look forward to the arrival of the radiant star!
1 Comment
Nasowas

20 Reviews
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Nasowas
Nasowas
Helpful Review 3  
Tons of Mimosa
The opening is quite intense, but I like green and citrus notes.
However, this phase doesn't last long and it gets even stronger, a truckload of mimosa, interspersed with a bit of lilac (this impression is likely due to the combination, as lilac is not listed) completely overwhelms me.

I can't help but feel that at this moment, I am reminded of room fragrances that are typically sprayed in tiled rooms, and the sillage is quite strong at that time.
Thank goodness this whole experience lasts "only" half an hour, then it becomes closer to the skin and really beautifully delicate, still mimosa with a hint of sweetness that could be attributed to ylang-ylang, although I can't identify it for sure.

Sandalwood adds a bit of warmth and creaminess.
The longevity is once again fantastic, which I always find astonishing with the delicate scents from Bond No.9, how they manage to achieve that.
I think it is wearable for both genders, leaning a bit more towards the feminine.
I believe it is a lovely floral spring scent, but it will not dethrone my mimosa from L'Artisan.
1 Comment
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Statements

7 short views on the fragrance
A tangy, nice mimosa. Ylang pleasantly quiet in the background (I don't like Ylang much). Gentle finish. Longevity could be better.
0 Comments
32
25
Mimöschen & Ylang
Wandering in love
Hand in hand
Through flowery grass
Towards the fresh green horizon
Can you tell me where my country lies
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25 Comments
14
6
2050. 7th Avenue car-free. Elves stroll refreshed, well-groomed + light-footed past flowers + green plants. Break on the wooden bench.
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6 Comments
8
7
If you like mimosa, this one's for you. Powdery mimosa with creamy ylang and citrus notes. Unfortunately, it smells too much like cleaning products for me.
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7 Comments
6
Mimosas during lunch break, a green freshness in the air. Wonderful woodiness. Decadent and more than elegant.
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0 Comments
5
2
Fresh-young-floral-clean. The first Bond scent I like. But it probably doesn’t smell like that in New York's canyons.
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2 Comments
1
Initially very green, a bit citrusy. Later, light floral notes join in. A pleasant, clean freshness remains.
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