Acqua di Giò Essenza Giorgio Armani 2012
Helpful Review
Without surprises but delivers what is promised
It is certain that being among the first to explore an olfactory trend is a risky thing - especially because what we imagine might fall in public taste may be something very innovative at the time it was released. However, if the bet is right you gain the advantage of working in new lands and develop something that will become the model to be followed/ copied. It happened with the scent Acqua di Giò, which although was not the first aquatic fragrance was one that explored the trend early on hit very well the combination of aquatic freshness with a fruity fresh touch and a transparent musky base, a lightness that had a satisfactory performance for the genre and a lot of consistency from the beginning to the end.
After 16 years of success of what become one of the pillars of the aquatic family, the eau de parfum version comes at a time where the masculine market is not only less prejudiced with eau concentrations parfum, previously seen as feminine, but also demanding perfumes that have better duration and projection, thus able to stand out more. There is not much to reinvent or change in the aquatic trend and Essenza is not because of that a paradigm shift or a radical change from the original. Instead it is, as proposed by the brand, a refined and deeper version of the original, lowering the acquatic aspect but without doing it in order to compromise the original identity.
As a long lasting version, Acqua di Giò Essenza decreases the focus on water and fruity aspect of the output to put more emphasis in conveying the oceanic freshness in a mineral and slightly woody base of good duration. Thus, it opens with the aquatic and fruity departure from the original, less evident in the marine and metallic aroma. As it evolves one perceives another fresh aromatic chord, slightly floral, that gradually leads to the aforementioned mineral and woody base. Sometimes you can see flashes after all the evolution of the aquatic aroma of the opening in contact with the mineral aroma of the base, passing a very serene and refreshing feeling.
Essenza shown even without any surprises to be an acquatic more mature and better worked from beginning to end, with a good technical performance of sillage and longevity, which makes it an excellent candidate for daily use or even as a night perfume, with a good performance for summer nights or hot and stuffy night environments.
After 16 years of success of what become one of the pillars of the aquatic family, the eau de parfum version comes at a time where the masculine market is not only less prejudiced with eau concentrations parfum, previously seen as feminine, but also demanding perfumes that have better duration and projection, thus able to stand out more. There is not much to reinvent or change in the aquatic trend and Essenza is not because of that a paradigm shift or a radical change from the original. Instead it is, as proposed by the brand, a refined and deeper version of the original, lowering the acquatic aspect but without doing it in order to compromise the original identity.
As a long lasting version, Acqua di Giò Essenza decreases the focus on water and fruity aspect of the output to put more emphasis in conveying the oceanic freshness in a mineral and slightly woody base of good duration. Thus, it opens with the aquatic and fruity departure from the original, less evident in the marine and metallic aroma. As it evolves one perceives another fresh aromatic chord, slightly floral, that gradually leads to the aforementioned mineral and woody base. Sometimes you can see flashes after all the evolution of the aquatic aroma of the opening in contact with the mineral aroma of the base, passing a very serene and refreshing feeling.
Essenza shown even without any surprises to be an acquatic more mature and better worked from beginning to end, with a good technical performance of sillage and longevity, which makes it an excellent candidate for daily use or even as a night perfume, with a good performance for summer nights or hot and stuffy night environments.