4
Not a Kayali fan but it won me over
I am not a Kayali fan - I don’t dislike them, I just have never felt strongly about them as a brand. I feel the need to start my review with that because I know Kayali gets sooo much hype that I think sometimes people just automatically don’t trust any positive reviews of the fragrances.
Anyway, wowwww, this really did take me by surprise. I rated this so highly because this is the first strawberry note I’ve liked that has not gone in a super artificial direction. YBM really is a realistic soft strawberry milkshake scent. It’s creamy, sweet, soft. Good enough to eat. Never thought I’d enjoy smelling like a marshmallow but damn, this fragrance does it. Mona Kattan really did nail it here.
And it’s also not supposed to be taken super seriously. I know the “Gen-Z slang” name has gotten a lot of negative feedback, and I get it, but at the same time I think it suits the fragrance, especially if you’ve seen the marketing. It’s supposed to be fun, campy, over-the-top. Very girly, very carefree. I have, own, and love several “fragrance masterpieces,” but sometimes I also just want something easy and fun and Yum Boujee Marshmallow is that.
Tl;dr: not usually my thing but I love it.
Anyway, wowwww, this really did take me by surprise. I rated this so highly because this is the first strawberry note I’ve liked that has not gone in a super artificial direction. YBM really is a realistic soft strawberry milkshake scent. It’s creamy, sweet, soft. Good enough to eat. Never thought I’d enjoy smelling like a marshmallow but damn, this fragrance does it. Mona Kattan really did nail it here.
And it’s also not supposed to be taken super seriously. I know the “Gen-Z slang” name has gotten a lot of negative feedback, and I get it, but at the same time I think it suits the fragrance, especially if you’ve seen the marketing. It’s supposed to be fun, campy, over-the-top. Very girly, very carefree. I have, own, and love several “fragrance masterpieces,” but sometimes I also just want something easy and fun and Yum Boujee Marshmallow is that.
Tl;dr: not usually my thing but I love it.