Fragrance is very subjective this is just my thoughts on this particular fragrance. I get absolutely no Rum or not enough to list it as a note. I'm a boozy fragrance lover at heart so I'm always looking for that boozy aspect when it's listed in a fragrance especially if it's at the top. Smells more of a cinnamon covered piece of croissant. I got more of that sweet bread feel to this fragrance without anything else coming into the picture besides the cinnamon.