Green Freshness and Vanilla: “Future Memories” by Byredo

Byredo presents “Future Memories”, a new unisex fragrance that combines green notes of galbanum and currant with powdery iris, labdanum, and a warm vanilla base.

Byredo captures the tension between the present and what lies ahead—an invitation to live mindfully, choose thoughtfully, and infuse the moment with meaning. Like a quiet mantra echoing in the background, one question lingers: What will you choose today to remember tomorrow?
A fragrance composed like a memory in motion.

Byredo

In the top note of “Future Memories”, green, tart, aromatic notes of galbanum meet the fruity tartness of black currants, while aldehydes provide a crisp freshness. The heart reveals powdery iris butter, warm, resinous labdanum, and orange blossom, enveloped by soft, white vanilla. In the base, the vanilla note deepens with bourbon vanilla and an accord of vanilla liqueur. Ambrofix introduces warm, amber-like woody nuances, while musk provides a soft, skin-close finish.

About Byredo

The Swedish niche fragrance brand Byredo was founded in Stockholm in 2006 by Ben Gorham. It became known for fragrances such as “Bal d'Afrique”, “Blanche” and “Mojave Ghost”, the portfolio now extends beyond perfumes to include makeup, body care, home fragrances, and design objects. Since 2022, the house has been majority-owned by the Spanish beauty and fashion group Puig.

The new fragrance is available in 50- and 100-ml bottles.