Stardust23Yeah, making the distinction is meaningless for us as consumers but the company may care? Chanel and Dior are very clearly fashion houses, hence they are designer as they have no niche like Creed, Amouage, etc does.
However…youtube reviewers love the idea of making us think that niche products are some grail and that helps pique interest (and helps them get paid
Admittedly, niche companies have sometimes more leeway to go off mainstream?
If your main thing is niche Im not here to shit on that, I mostly have niche myself (edit: not true, Im like 40% niche) it’s just I have them based solely on smell I couldn’t care less if my entire collection was from Dior.
Indy houses like calling themselves indie but yeah, if that’s all they have, they are niche too. Again what does it matter? You like it or don’t.
The company would care in that they should know their market. For example, Dior wants to sell to people walking into Macy's who aren't fragrance enthusiasts. However, Amouage doesn't necessarily want to appeal to those people since they're most likely not going to run into Amouage randomly, and they want to keep their base of people who like artistic scents.
But, for example, a company like Creed is kind of in the middle. Yes, they're not sold in cheaper department stores, but they are in the more expensive ones, and the average person is starting to learn about their existence. So they may not want to create really basic scents like Sauvage Eau de Toilette, but they also don't want to alienate the average person by releasing something as difficult as Opus XV - King Blue for example. So it definitely isn't a black and white niche/designer thing.