The scent smells like cherry-flavored sugary bubblegum. It is a fragrance suited for very young people, or even strictly teenagers. It is definitely not masculine, but unisex, though in my personal opinion, it suits teenage girls best. If overapplied, it has a very high chance of bothering those around you. Extremely sweet and fruity.
Longevity is 10+ hours. Projection is quite good for 5–6 hours.