On July 4, 2011, 4711 reinvented itself - that's probably the advertising message of the new 4711 launched 4 days ago! Gone is the old grandma image: because today's grandmas want something new. For a long time, they have no use for the everyday scent of their mothers.
Accordingly, it has been modernized: the typical neroli note, which shapes the - bad - image of 4711, has been completely removed. Instead, there are fresh, citrus notes - somewhat powdery, a bit lemony and juicy, and there's also a touch of softness.
The three-part fragrance pyramid listed above - wherever it may come from - I consider pure advertising; hardly anything in it is true. Also, the Nouveau Cologne is and remains a Cologne water, consisting solely of top notes! After half an hour, the refreshment is over, and that’s how it should be for a real Cologne water.
I got to know Nouveau Cologne today at Kaufhof at Alex in Berlin, where it is presented quite elaborately with a large display and promoters, aimed at perhaps a not-so-wealthy audience. This naturally invites some mockery: 4711 Nouveau Cologne - an Acqua di Parma for the poor? Please forgive my arrogance; perhaps it’s just the envy of someone who usually spends significantly more on a perfume. Prices starting at €9.95 are of course unbeatable, but they also show that there is not only room for upward movement, but also downward. In fact, one can bring a pleasantly scented perfume to market for €9.95 and still pay for an elaborate advertising campaign. That should give us something to think about!
Well, in direct comparison with an Acqua di Parma Colonia, an Acqua di Genova, or even a Monsieur Balmain, one can certainly find something to criticize. I like the fresh opening, but unfortunately, Nouveau Cologne becomes a bit too sweet for me in the dry down. However: the differences are not really that significant.
With Nouveau Cologne, 4711 presents a usable, renovated, citrus-fresh Cologne. It’s nice to have as a refreshment in between, and there’s nothing wrong with that. Rather, it’s us perfume junkies who might have a screw loose when we shell out around €80 for a Guerlain Eau de Cologne Imperiale or an Acqua di Parma Colonia.
So be it: to each their own! People who buy perfume are rarely reasonable.
I've been preferring the Agua de Colonia Concentrada by Alvarez Gomez for quite a while now; it's much more complex and very affordable. Nice honest comment.
Nice, honest comment ;-) , Pokal. I can still smell it on me for another 1-2 hours as a warm, woody-powdery "whiff." And the freshness really fades after about half an hour; I find the body spray more suitable here.
Well, honestly, the idea with the date is great! :-)) Otherwise, it's 4711 and will always be 4711. Straight from the fridge, at a felt 48°, it's a nice refreshment for the garden and terrace. Nothing more, nothing less.
Some "advertising gimmicks" are just so clumsy!