Search Amouage 2023

In the concept space beyond Terre d'Hermès Eau Givrée and Dior Homme Sport (2021), I imagine this study in the niche anteroom of good designers. Here, costs are not yet seriously spared, unfinished visions are simply presented in the original material in a visionary way. The lemony lemon is more than just the somewhat limited series decor you get from the TdH EA. Here you get the best, lively, fresh fruit from the market. It lies richly, floatingly bedded on the slightly juniper fresh Olibanum Vetiver smoke mist. Somewhat out of season cold campfire by the water images come to mind, so not far from a more adult interpretation of Imagination. Go to the LV website and take a look at the presentation to get a rough impression. The luxury remains, but the (modern French) pleasantness gives way to a more grown-up, relaxed intangibility. It should be a stunner and, in my mind, find its zenith for gentlemen at serious night out events like a visit to an amphitheater on a windy late summer sunset. Definitely dress code at least shirt to bring it all out.
Back to the comparison with the, perhaps distant, pop competitors, I must note that even if no such romance can be evoked, for me both of the aforementioned have not only lost qualities through a setup for mass release. Both seem much more developed, much more versatile. I generally like the mineral side of TdH EA better, which to a certain extent has a similar function to the incense etc fog. TdH is probably generally familiar to the Search target group, but ironically the most similar in terms of fruit - the EA - is now clearly the youngest, for me a state of the art, contemporary, bleeding edge citrus fragrance. In this nature, the overlap is drastically reduced in my opinion. If the Search is the SL, the EA is the ... EQ SLK or something, there's nothing in the Mercedes range at the moment.
With the DHS, we're moving away from relaxed professional ideationally distanced smooth cool chill flow experiences, away from the lemon, towards the lime, towards the advertised punch in the fr* so you can think about how a pretty similar ingredient list can be built under the sign of acute attention. Brett hard and dynamic, perhaps in comparison the spiritual M4 Competition, may bring you the actual fun you were originally looking for in the category when you first sought out the value "fast" citrus experience.

In my opinion, this fragrance is ultimately somewhat incomplete or unrounded. The two components strapped together are simply not enough for me. For me, it remains more of a concept, which as a preliminary stage of countless others has ultimately only been articulated elsewhere. The incense also makes the fragrance too old for me. Personally, I belong neither to the SL nor the TdH target group. The everyday suitability of citrus-dominant natural fragrances is generally high, yet I don't see it in any realistic selection for the office, crafts, dating or ordinary leisure activities.

Fragrance pers. Taste 6.5/10
Fragrance quality 8.6/10
HS Pretty good
Flacon - sample ca 1-2ML from Amouage 8/10,
We should all use such mini atomizers in the souk if they are not too expensive, because the ones Amouage uses are really awesome. Despite their tiny size, they have minimal pressure and a good spray volume. In comparison, almost everything we send ourselves here privately is really a 3/10.