CEO: "OK guys, we need a new scent - something woody!"
Perfume Manager: "Alright, let's add some amberwood to the top notes, it has a masculine, grounded feel - I like it. For the heart notes, we could add something sweet, like tonka b-"
CEO: "And wood"
PM: "Uhm Sir, we already have enough wood in the top - alright, more wood. In the base, we could -"