The two can't be compared. While 4711 has this saber-toothed and metallic quality, really biting with its little icy teeth, the Bien-Etre scent gently and kindly caresses the skin. And it still smells distinctly of Cologne Water! By the way, 4711 is significantly more expensive and is marketed more as a "perfume." The Bien-Etres are simply meant to be practical (cultural) goods for quick grab-and-go use.
Toll