I like Silver Factory but don't love it. I find it has a relatively pleasant incense accord, mixed with a synthetic Oud-like note that comes off as a bit rubbery. I kind of liken Silver Factory as a mix of Incense Oud and Pure Oud from By Kilian, except it is not as good as either of those individually or mixed, for that matter. Projection, longevity and sillage are all well-above average here. Bottom line is Silver factory at a rating of 3 stars out of 5 is a relatively good effort from Bond, but it is debatable whether it is worth it's lofty price tag when many other scents in the category are better, IMO.