Magnifying Bergamot by Bvlgari

Magnifying Bergamot 2021

Franciacorta
09/15/2025 - 05:36 PM
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6
Pricing
8
Bottle
6
Sillage
6
Longevity
10
Scent

Less is more. Or how a fragrance became part of my DNA

I stumbled across Magnifying Bergamot completely by chance at the launch in an expensive department store. I was actually only there because I was waiting for someone and was bored, strolling through the colorful shelves full of "who's who" brand names. An equally bored sales clerk spotted me and we decided that it would probably make more sense to pass the time together rather than ignore each other in a friendly manner. So she brought me one fragrance after another. But it quickly became clear that I wasn't one of her classic target audience.

Just as we were both about to give up, my eyes fell on the brightly colored, candy-like bottles from Bvlgari, next to plain white bottles. Emblazoned above them was: "The new Allegra collection. Your personalized fragrance experience starts here." I see. More out of curiosity (and to give us both a small sense of achievement), I reached for the inconspicuous Magnifying Bergamot, much to my own surprise. "Boring bottle, but not much can go wrong with bergamot for me," I thought. Almost embarrassed, the saleswoman interrupted my thoughts: "Oh, that's something very simple, actually only intended for layering, not to be used separately. The colored bottles are the real protagonists. This one is nothing special, not much happens and it's quite expensive." (Ouch, so much for their assessment of my target group suitability ...).

Well. But sometimes less really is more. And sometimes "simple" really is damn expensive.

So that's the story of how this rather unknown perfume became part of my DNA. Magnifying Bergamot is not a complicated fragrance, but that is precisely where its genius lies. It doesn't have a thousand flourishes, it's neither kitschy nor intrusive, but clear, pure, honest, sparkling and ageless. It reminds me of home, of Italy, without resorting to shallow clichés or trying to fulfill a poorly marketed image of what this fruit is supposed to smell like. This perfume thus becomes a small white pearl in a vast sea of bergamot fragrances: unique, without being offputting. This is precisely why it fulfills its original layering purpose perfectly. I wear it (sorry, not sorry) shamelessly over Chanel, Nishane, Widian, Xerjoff, etc. or very classically over Molecule 01. This gives everything an elegant, juicy bergamot note, that certain something extra that makes it a "Francesca fragrance".

Unfortunately, like many freshies, it doesn't last very long, but that hardly diminishes my love for it. Because whenever I smell the fragrance on my skin, I have the feeling that I have found the pure soul of what I love most about a perfume. It captures my essence in such a way that I sometimes think bergamot has long since become part of my DNA.

Meanwhile, I (and my bank account) would think it only fair if Bvlgari would finally sponsor me. Not only because I have certainly contributed a not inconsiderable amount to the sales of this rather unknown fragrance (and not just through my own very decadent consumption). But also because many people around me have now become consumers of this expensive fragrance themselves. You don't believe me? Let me tell you: I am asked about my fragrance so often when I wear Magnifying Bergamot (whether alone or layered) that I have now saved the link to the perfume in my notes app so that I can airdrop it straight away.
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