#612 CB Beast by CB I Hate Perfume

#612 CB Beast 2012

Floyd
10/08/2021 - 06:15 PM
44
Top Review
6.5Scent 8Longevity 7Sillage 7Bottle

Roast Beef Memories

It had to happen. From somewhere, a sprig of parsley scores points right in your idyll. Someone hisses at the old oil in the grill coals. There’s too much lovage in the salad dressing. It crashes against the roast beef on the garden plate, the greasy river of herb butter that sparkles as it flows over the tender meat and gradually spills onto the lamb's lettuce. There is warm earth, but you don’t see it; the smoke from the fire turns towards your face, just sometimes for a moment. Then you stare again at the beef. And the butter, which becomes one with the lovage and solidifies on the lamb's lettuce.
***
Christopher Brosius hates conventional perfumes. Scents should be works of art, journeys we bravely embark on. "Smell evokes - far more powerfully than any other sense - the EMOTION on which [a] memory was initially formed," he quotes modern fragrance research. So it’s not about a photorealistic memory that a scent is supposed to create, but about the emotion on which the memory is built.
So what do we emotionally connect with a bunch of parsley that slides into the salad dressing with the herb butter from the roast beef, into a salad dressing with Maggi that drips onto a wood fire? What does it do to us when we sit for hours bent over the plate, so close that we can hardly perceive either the garden or the campfire, only the butter that slowly cools with the lovage? One can now delve into this.

(With thanks to Chizza)
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40 Comments
Amadea70Amadea70 4 years ago
Definitely not for me - you can handle a lot ;)
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HerbstlichHerbstlich 4 years ago
Oh no, sitting over food for hours without taking a bite is more torture than pleasure!
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FriesinFriesin 4 years ago
1
Best headline ever ;-)
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CravacheCravache 4 years ago
That sounds like a casual scent for our grill master Chizza :-)
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PoesiefannyPoesiefanny 4 years ago
1
You should send all of this in your application to Alfons Schuhbeck's cooking show production company as a restaurant & TV cooking critic... they’ll take you in a heartbeat!
... and now I’m craving a medium steak cooked with rosemary, please!!
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FlorecillaFlorecilla 4 years ago
Um... yes. The beautiful crazy world of perfumes, huh? But does the world out there really need such a simulacrum scent that brings emotions to life during a roast beef dinner...?
Thanks a lot for this amazing review, which I practically devoured :)
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FlirtyFlowerFlirtyFlower 4 years ago
I was a vegetarian for a long time and plan to become one again, but your roast beef memories are bringing back my döner memories... very nice comment, just to my taste ;) Trophy
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FoxearFoxear 4 years ago
Pretty much an edgelord with that label name. I'm just going to keep staring at the roast beef and wait for the answers to the secrets of life. Yawn.
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ParmaParma 4 years ago
A scent that lasts only a very short time, I would guess for myself :) Very strong, zoom-like images!
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FvSpeeFvSpee 4 years ago
Is this the herb butter from Meggle? And can you stare at a goat instead of the beef? Questions upon questions.
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StanzeStanze 4 years ago
You probably turn into a beast from this.
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Medianus76Medianus76 4 years ago
This creation really seems to be completely out of the ordinary, and I can't quite place it. I can't understand the reasoning behind wanting to smell like this... unless maybe I'm sitting by the campfire while grilling ;-)
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SeejungfrauSeejungfrau 4 years ago
What a delightful roast :-) Now I’m craving roast beef with grilled parsley and field salad with endive.
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Can777Can777 4 years ago
That sounds, let's say... complicated. Definitely interesting, but not for me!.. ;) Barbecue trophy!
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IrisNobileIrisNobile 4 years ago
... incredibly vivid and conveyed with the finest irony ... still, thanks for the barbecue invitation - but veggies are my meat! ;) ... really absurd this "fragrance"! ... bold journey or not ;)) ...
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UntermWertUntermWert 4 years ago
Another gourmand, once again. Your review provides wonderful inspiration on how one could meditate for hours over the scent memory of a barbecue evening. Disturbingly beautiful.
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ToppineToppine 4 years ago
2
Hi there, what a lovely barbecue! Lovage butter on lamb's lettuce, with roasted earth croutons as an "amuse-bouche" :) I know 4 scents from CB I Hate and I have to agree with you: my emotions when recalling past events aren't the same as Mr. Brosius's... But he did send me a personal email years ago, which is comforting.
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PrimelPrimel 4 years ago
I read your truly delicious review with a growling stomach :) Who knew there were so many options! After pizza and sushi, roast beef is definitely my clear favorite in scents. Bon appétit :D
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PonticusPonticus 4 years ago
If someone like Christopher Brosius hates perfumes, whether conventional or not, I’m already skeptical when he creates them himself! The best part is definitely that these are presented, and you remember what you don’t need or how crazy the world can be in some ways! So, thank you for that!
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JonasP1JonasP1 4 years ago
Very nice comment! The scent probably wouldn't be for me either... Maybe something more "traditional" would be better after all. :-)
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SiebenkäsSiebenkäs 4 years ago
Grill-inspired yet surreal scent exploration, definitely fascinating instead of grill-boring. I'll leave a burger-friendly fine seasoning trophy here!
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ChizzaChizza 4 years ago
A really very special scent; nice that you dedicated a comment to it.
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LicoriceLicorice 4 years ago
Here's another veggie, so yikes! :D Burger King had a "fine" scent with "Flame" that probably smelled similar... ;)
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KylesaKylesa 4 years ago
There’s even bacon-flavored toothpaste! But I don’t need either, neither the toothpaste nor this scent. However, I could go for some roast beef right now :-D
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NuiWhakakoreNuiWhakakore 4 years ago
After reflecting for a moment, I've come to the following conclusions:
a) Craving roast beef
b) Not in the mood for the scent
Well written, of course ;-)
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GoldGold 4 years ago
1
Well, that's not for me... I don't eat meat anyway... and I definitely don't want to delve into why the artist connected such strong emotions with their grilling experience that they felt the need to create a fragrance. "I hate perfume" isn't really a good enough reason.
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AndrulaAndrula 4 years ago
As a vegetarian, I'm fine with being "allowed" to fry meat for my family... I don't deny that these types of scents have a certain artistic value, but I still find them unnecessary.
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ViolettViolett 4 years ago
Ha ha ha, yes! It's all very artificial... but it doesn't really make me think, it just makes me want to grill and stuff... I prefer these scents in real life. And Maggi is definitely a sin! ;-))
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MadameLegrasMadameLegras 4 years ago
Nope, I definitely don't need a food smell in a fragrance!
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SchatzSucherSchatzSucher 4 years ago
Colleague Isolani has already put it perfectly...
As for the scent, I'll just say "Yuck" and thank you for the warning.
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Camey5000Camey5000 4 years ago
Decadent. There's a barbecue club in our town.
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PollitaPollita 4 years ago
Hahaha, I'm cracking up. My husband sometimes asks about sausage scents, more as a joke. That there's actually something like this already? But I’m not really surprised.
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GschpusiGschpusi 4 years ago
1
Well then..... enjoy your meal!
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PinkdawnPinkdawn 4 years ago
I'm probably not pseudo-decadent enough for this different kind of gourmand, although I fundamentally agree with Brosius's way of thinking. It somehow reminds me of Joseph Beuys, for whom anything can be art if you declare it so. The definition of perfume as merely a pleasant scent is outdated. Anything goes as long as you like it. That's good. I would just have a problem if a roast beef with parsley painting sat next to me at the opera or on a plane. ;-)
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SchalkerinSchalkerin 4 years ago
As a vegetarian, I find that pretty mean.
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DelightfulDelightful 4 years ago
It's definitely a special scent, and your review is, once again, wonderfully written :).
When I think of barbecue evenings, it brings joy to my heart; I indulge in the memories of togetherness. Even if I don't need the fragrance, the idea behind it is quite intriguing.
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IsolaniIsolani 4 years ago
Sometimes you’re already quite far along when you suspect or know what you don’t need.
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BastianBastian 4 years ago
I can't believe it... what all exists out there...
Fantastic review...
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RunzelchenRunzelchen 4 years ago
A brush of parsley really adds to your idyll... I've just read it five times and can't stop laughing, it's giving me diaphragm muscle soreness.
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OlfaktoriaOlfaktoria 4 years ago
1
HaHa:-))
Maybe if you're really starving or just gave up on trying a vegan diet and decide to stick with meat and dairy... then it could become a totally euphoric memory...
Still, it's hard to imagine. #woodyallenneurotic!
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