Interesting! The brand Calvin Klein is launching its own recycling program.
My brother recommended that I try this new fragrance. He said it wouldn’t smell typically like a Calvin Klein scent. He was right and yet not.
So I venture into the nearest turquoise hell and let them spray the stuff on my skin.
At first sniff, a fruity and indefinable sweetness hits you. Typical for many of the modern 08/15 fragrances, especially if you don’t want to use lemon again. Nothing is blowing me away yet.
I let it sit longer. Oh, now something spicy is coming through. Well, let’s say something pseudo-spicy. A very strong note of cinnamon gum. Is there a joint venture with Wrigley? This is definitely the scent of Big Red, right?
Later, I discover the base note, and it seems very familiar to me. Isn’t that Obsession for Men! But of course it is. Although in a toned-down form, it is unmistakably recognizable. Obsession is an atypical part of this brand. Too oriental, too spicy, and too different. I used to wear it a lot.
This is really clever thinking. This is how you bring a classic that has aged closer to the young customer. You tone down the original, simply add the other obligatory fragrance components of today, and fill it all into a hideously looking bottle. The design of the bottle is really a matter of taste. It will definitely deter older customers like me ;O), who might still remember Obsession for Men. However, the younger clientele will probably appreciate the design more. So I assume this could be a success.
But first, I’m going to order a bottle of Obsession for Men. I’ve gotten a taste for it again.
Gerry 13 years ago