Égoïste Chanel 1990 Eau de Toilette

Those of us who didn't just hatch yesterday might still remember that absolutely dreadful advertisement, in which a handful of wind-tousled puppies rattle the shutters and scream Egoist.

I still don't understand this low point - yes, absolute zero point of advertising! But do I understand what was being advertised?

From an egoist, an alpha male, one expects an appearance with edges and corners. So, do angular droplets fly into our noses from the spray head? Well, the opening is straightforward on one hand, but not really understandable. It’s a rather peculiar mélange of woods plus a bit of citrus and the cinnamon that shamelessly pushes its way to the front at the checkout. Rose and clove provide a strong base that strongly reminds one of (sun) creams that were available during the launch times of Egoist and even before that. Only weakly leathery does the Egoist parade come to an end, with the flowers still sweetened in a vanilla-tobacco manner. What reads briefly here feels like it lasts forever because the old egomaniac certainly has endurance.

The scent development shows itself to be lacking in facets. It levels out in the first half hour and then nothing happens anymore. With Egoist, there is usually always action; the world revolves around them, and they constantly pout and throw tantrums, those spoiled figures. However, here there is no action. Straightforward like the torque curve of a turbo diesel.

What about Eck's and Kant's? For the time, the edges and corners were already given. However, not in the form one might expect from the name: harsh and masculine. And what do you get? Contrary to all claims, nothing overly masculine, but a unisex scent, even before this category even existed.
Jil Sander picked up this concept just a few years later and refined it with her milestone Background. Was there even a men’s fragrance from good old Jil that cannot be considered a milestone? Never mind, another topic. Take Jil's Background, throw out the raspberry, and replace it with a weak mandarin, which is overwhelmed by tropical wood and pulsating cinnamon, and you have - Egoist! And now you may rattle the shutters.