I love the pineapple opening. Who could have thought that someone who dislikes the smell of pineapple could be impressed by a pineapple scent? Impressed I was indeed though with the opening of Aventus. The pineapple is not in your face, but rather supports the fresh citrus and synthetic top notes, and just "works." Unfortunately, things go south from there. The fragrance develops an almost tobacco leaf-like smoky accord that seems a bit out of place, and it starts to become cloyingly sweet, as the smoky tobacco leaf combines with jasmine, patchouli, and some heavier synthetics that wear you down over time. The scent continues down this disappointing path to the end, where you mix in the trademark Creed faux ambergris accord into the heart notes to form the base of Aventus. Bottom line is Aventus starts off with a bang and develops to a more mundane finish. Recommended to sniff for the relatively unique opening, but I would not recommend its addition to one's collection as there are literally hundreds if not thousands of better smelling scents out there for the money and outright. Aventus earns a very average rating of 2.5 stars out of 5.