Jules (Eau de Toilette) by Dior

Jules 1980 Eau de Toilette

Mörderbiene
09/23/2022 - 06:05 AM
20
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7.5Scent 8Longevity 9Sillage

Jules D., or: With the Rolls to Paris-Dakar

The Paris-Dakar Rally, which was to become one of the most important long-distance and desert rallies, was still a small, family outing from the city to the coast in 1981, in its third year.
The highlight at that time: a registered Rolls-Royce at the start.
Two Frenchmen had the absurd and surely somewhat alcohol-fueled idea to convert the Rolls-Royce Corniche Fixed Head Coupé of one of them, who had complained about its unreliability, into a rally vehicle.
This crazy idea was then taken much more seriously and ambitiously, and only an accident repair prevented a good finish - the Rolls was temporarily in 13th place overall.
In Crewe at Rolls-Royce, however, they forgot all British humor and wanted nothing to do with this project - even the use of the brand name Rolls-Royce was prohibited. Consequently, the car was named Jules by the hastily recruited sponsor Christian Dior after his then-current men's collection.
And with Jules Dior and Jules Rolls-Royce (hereafter Jules D. and Jules R.-R.), two fitting partners have found each other.
Jules D. is both a rebellious adventurer and a gallant charmer of soapy elegance, who could also be seen at a stiff dinner party (in discreet dosage!) and would surely count among the more entertaining guests there. The scent is a typical powerhouse of the 80s, which, alongside all the dark green spiciness, still retains a delicate structure with floral freshness.
This powerhouse starts off spicy and quite rough, but becomes softer and more harmonious towards the heart. There, an almost sweet violet note joins in, which, however, cannot overshadow the angular framework. The finish is long and characterized by dirty, coarse leather.
While Jules D. is a typical child of its time, Jules R.-R. was an exceptional phenomenon in every respect and remained singular. But the pairing is right - a lifted Rolls-Royce with off-road tires and rally stripes, that is wonderfully out of date today.

Jules R.-R. also received a late legitimization: with the introduction of the Cullinan, whose justification for existence might be even more disputed, it was even used for marketing.
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18 Comments
SilenzeSilenze 2 years ago
Very exciting with the Jules RR, the stories and pictures are intriguing, thanks for the tip!
A trophy for that! 🏁🏆
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WeinbergmausWeinbergmaus 3 years ago
The bottle shown here in the Jules profile is from 2009! However, the formula is modified like with many fragrances, so it’s not the same as the original version anymore - unfortunately!
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SetaSeta 3 years ago
Very charming anecdote! Pure reason should never win (Tocotronic). By the way, Jules has a secondary meaning in French that fits more with 'dirty, rough leather':
https://dict.leo.org/franz%C3%B6sisch-deutsch/Jules
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YataganYatagan 3 years ago
After I decanted it for you, I actually liked it better than I remembered. Thanks for the comment!
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IntersportIntersport 3 years ago
1
That sounds like a prime example of marketing ideas from the early '80s. I actually like the current version too, but now I want to smell it in situ on the old track.
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SchatzSucherSchatzSucher 3 years ago
1
I haven't come across Jules D. yet, but I can believe that the scent is quite a powerhouse as a vintage.
Well described, and the background information on Jules R.-R. is great.
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AxiomaticAxiomatic 3 years ago
1
I've loved Jules for a while now.
And I find the rally story incredibly exciting!
🏆
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PaloneraPalonera 3 years ago
1
A story straight out of a movie that, if it hadn't really happened, you'd have to come up with as a screenwriter! It's a shame I still haven't encountered Dior's Jules - I hope that changes soon.
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FloydFloyd 3 years ago
1
Great backstory! I really enjoyed reading it again!
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Helena1411Helena1411 3 years ago
1
Informative comment about a fragrance I unfortunately don't know, but I'm sure I would like it; the striking charm of vintage scents is usually unmatched!
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HasiHasi 3 years ago
1
I love it when background information is woven in so well. Really enjoyed reading it! And I learned something new again. :)
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ErgoproxyErgoproxy 3 years ago
1
I used to like it a lot....
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JackoJacko 3 years ago
1
Looking at the pictures of the Dakar Jules from back then, you can't help but smile. Definitely a robust scent, a great reading pleasure!
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MörderbieneMörderbiene 3 years ago
1
Reason is just boring :D
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MonsieurTestMonsieurTest 3 years ago
1
That's definitely a fine, pretty well-rounded 80s powerhouse.
And an RR must sound way more elegant at the rally than today's noisy boxes ;-(
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MörderbieneMörderbiene 3 years ago
Unfortunately, Jules had to sacrifice his silky smooth engine for the rally conversion...
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PollitaPollita 3 years ago
2
There have been so many things. Mr. Spock would say, fascinating! Enjoyed reading it!
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MörderbieneMörderbiene 3 years ago
1
Thank you very much to Yatagan for the vintage sample!
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