Okay, I'll take a stab at it.
Take Invictus, add a STRONG watermelon note to it, and this is what you get. I might be over 40, but I love juvenile and simplistic fragrances that don't change too much on me. I like smelling good, not "interesting". This is an extremely "young and happy" fragrance. Its fruity sweetness almost takes it to the point where it's no longer viable for summer use. Remember that watermelon chewing gum we had as kids? Take 3kg of that, add 3kg of gummy-bears to that, melt them squeeze 10 drops of lemon into the mix, and boil it until only 100ml are left. That's pretty much what you get. Yes, there are other ingredients, but they are barely even in the background, as nothing can balance this sweetness.
This might sound like a bad review, but it isn't... I LOVE it! It's actually my favorite summer scent so far, and I've tried decants of the top 30 highest rated in here! This and Hawas (basically almost the same, just slightly less extreme in the sweetness) are the best. Yes it's "synthetic", but I'm not eating it. I never came across someone who said I smell "too synthetic". Actually, out of about 50 fragrances I wore, this got the most compliments! (Yes, more than my CDNIM LE), and I test all my fragrances with 4 generations of men and women (mother-in-law, sister-in-law, wife, and niece).
Now for the best part...
Longevity: Easy 10 hours.
Projection: Like a hand grenade for the first 2 hours, and a good sillage trail for another 2-3 hours. This thing tops all the 50+ (winter+summer) frags I've tried in performance.
If you're not a "fragrance snob", and just want to smell fruity sweet, and slightly fresh, this is it! I'll wear it even when I'm 70 years old... That's how much I don't care and love this scent! 1010!