I bought it out of pure curiosity, the reviews and everything I heard about it. I received it, opened the package and when I sprayed it on my skin I was flooded with a woody fragrance. Pure, pure wood! As if he had just chopped wood. Minutes later I smelled the so-called smell of a new book. Yes, that's exactly the smell.
I spend the whole day smelling my wrist and unlike what some people have said I could feel it close to my skin the whole time. The smell is absolutely intriguing: sometimes wood, a bit of forest, sometimes amber (amazing how a single note can transmit so many sensations at the same time)!
It's definitely not a scent that will please everyone, but it is unique! Whether or not they did marketing on top of it, they should do even more, because it's a sensational perfume. Sexy, discreet and very, very intriguing (even more so with the versatility it offers).