Scuderia Ferrari - Red Ferrari 1996 Eau de Toilette

This fragrance is a good example of how a brand can be compromised when its good name is transferred to another product, without striving for the craftsmanship and quality that this name actually stands for.
Ferrari Red doesn't even attempt to connect with the images and testosterone-laden emotions one might associate with a red (!) Italian sports car. One might find this cool and "technical" or simply passionless and banal. There was so much that talented and dedicated developers could have evoked: the tar of the road, the leather seats, the rubber of the tires, the grumpy engine noise, the color red, or even just the wind in your hair. (Fahrenheit, Carbon de Balmain, or Aeroplane show how to design a thematic fragrance.) Instead, we are left with a lukewarm, meaningless synthetic citrus breeze that persistently hovers over an all-too-obvious "blue" (!) Cool Water clone. Ferrari Red reveals itself within seconds of spraying as a bloodless and calculating merchandising construct - without greater ambitions and completely devoid of any connection to the Ferrari brand or the world of expensive sports cars.
This is worn either by freaks whose enthusiasm for Ferrari is so great that they must place the logo on their bathroom shelf, or by guys who don't really care about fragrances but want to impress women in the passenger seats by wearing any scent at all. Those who want to avoid body odor should rather reach for a good antiperspirant.