Acqua di Gioia (Eau de Parfum) by Giorgio Armani

Acqua di Gioia 2010 Eau de Parfum

Sherapop
01/26/2012 - 10:44 PM
6
Helpful Review
5
Sillage
5
Longevity
6
Scent

Not a Flanker of Acqua di Gio, Thankfully

There seems to be a lot of anger and disappointment swirling about the air in which Giorgio Armani ACQUA DI GIOIA has been sprayed. I, in contrast, am pleasantly surprised. There are several reasons for this.

First, I dislike ACQUA DI GIO, so the fact that ACQUA DI GIOIA smells nothing like melons rotting in the sun on a sidewalk washed down with pungent cleaning fluid is already a victory of sorts.

Second, since I know Italian, I recognize that ACQUA DI GIOIA is a perfectly respectable name that need not be interpreted as a flanker. In fact, it's a clever play on Giorgio's name, that's all. It means water of joy, not water of Giorgio (ACQUA DI GIO) flanker.

Third, the opening reminds me very much of Fresh BROWN SUGAR, which I happen to like a lot. So that's already a plus, since I do not partake in the futile plagiarism allegation game. I frankly doubt that Dominique, Anne, and Loc raided the Fresh house to steal their recipes.

Fourth, I found to my great surprise that ACQUA DI GIOIA eventually morphs into a refreshing soapy drydown vaguely reminiscent of D&G SICILY, which I also happen to like a lot. And, see #3...

All in all, to my nose ACQUA DI GIOIA was a pleasant surprise. I'm not saying that I'll add it to my collection, but I'd certainly wear it if I had a bottle. Fresh, sparkling, sugary then citrusy and finally clean. They've managed to roll most modern trends into a single somehow coherent composition. Bravo!
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