Giorgio (Eau de Toilette) by Giorgio Beverly Hills

Giorgio 1981 Eau de Toilette

Cryptic
12/07/2012 - 10:12 PM
14
Top Review
5Scent 7.5Longevity 7.5Sillage

The Banned One

How did we reach the point in perfume history where fragrance is being banned in the workplace? In an attempt to answer that question, I decided to revisit some of the "monster" perfumes of the 80s for some possible insight into the current backlash against power perfume. For the most part, I've been enjoying some terrific work in the likes of Poison, Loulou and Coco, all of which must have been pretty spectacular prior to reformulation. If the current austerity movement in fragrance was in part a reaction to these perfumes, I can only imagine that they must have been commonly and egregiously overapplied, because the fragrances themselves are lovely. Giorgio is a different story in my view.

Giorgio's top notes of peach, apricot, orange blossom and bergamot are instantly familiar to me, probably because they were recycled by Elizabeth Arden with little variation in Sunflowers, which was extremely popular when I was young. The orange blossom in particular is a bit synthetic and overbearing, but nothing I can't handle. It is Giorgio's brash floral heart that I find off-putting. As a tuberose fan, I expected to be able to deal with whatever Giorgio threw at me, but the tuberose used here is the bubble gum variety, and it is not improved by a faux gardenia note that is reminiscent of a fabric softener sheet. I detect the ylang (a favorite note), but it is not sufficient to redeem this cacophony of strident floral notes.

On the other hand, the drydown of Giorgio is rather inspired. It contains chamomile, one of those quirky but wonderful notes that is seldom used in mainstream perfumery these days because it doesn't smell "pretty." Back in the day, when Giorgio still contained real oakmoss and sandalwood (both now conspicuously absent), this perfume must have faded down to a bewitching warmth. Even now it still has a certain distinction.

On the whole, I can certainly understand why this singular, voluminous perfume was banned in some restaurants during its heyday. It still has big sillage and good longevity, though no longer mammoth. If you have a nasty streak, Giorgio would be the perfect choice to wear to a wedding, along with a white dress, in order to upstage the bride. Otherwise, wear with caution as you would any statement perfume.
3 Comments
CrypticCryptic 13 years ago
Flaconneur, from what I understand Giorgio was a status perfume. I guess people thought they had to wear a ton of it to make sure the world would be impressed.

DID, somehow I can't see you trying to upstage anyone. Thanks for the kind words.
FlaconneurFlaconneur 13 years ago
Who could ever forget the one and only 80's migraine inducer, Giorgio. While I've never examined the box myself, were there direction for application in the range of 20-30 sprays? Seems like it.
DigindirtDigindirt 13 years ago
Excellent review Cryptic. The reputation that proceeds this fragrance is the one reason I keep it in my collection. Thank you for giving the 'ideal' situation one could wear it. I hope I get the chance!