Red Giorgio Beverly Hills 1989 Eau de Toilette

The original release - an eau de parfum, by the way - smelled wonderfully spicy and seductive. A floral tale of the very best kind. It had something Christmassy, spicy and fruity, but was also floral at the same time. It's hard to describe. When I wore it, people would say, hmmm, that smells delicious here and wanted to know what smelled so good.
in 1994, the Giorgio brand, which was originally founded by Fred Hayman and others, was sold for the second time, this time to Procter and Gamble (who also ran down the Hugo Boss, Laura Biagiotti and Otto Kern brands) for 150 million dollars and from that point on (I would say), the quality of the brand and its products went rapidly downhill. After further sales of the trademark rights and the associated reformulations and cheap splurges, the fragrance became an unbearably synthetic slurry that barely resembled the original product and even made me sick at one point, so that I had to part with my favorite perfume with a heavy heart. It had become unbearable, both metaphorically and concretely speaking. Well, that's how it can go.

PS: The rating refers to the original fragrance from 1989. For what you get today, even one star is too many.