I was lucky enough to be able to smell this at Indigo Perfumery a week before the release date. Ann, the owner, received a sample of it and sprayed it on a card an hour before I arrived. Among the many cards we sprayed and put on her counter one stuck out beautifully; it was Hyde. She let me spray some on me and I can't wait till I am able to purchase a full bottle. My YouTube review is below.