Jean-Louis Scherrer Jean-Louis Scherrer 1979 Eau de Toilette

In 2024, the fragrance is thus one of the great classics. The perfume was created in 1979. Where are we at that time? A new album by Abba is being released this year, as well as one by The Cure, along with another great classic of music history, namely the album "The Wall" by Pink Floyd. Musically, we are at a turning point between the backward-looking, glamorous hairstyles of the 70s, the wild gel hairstyles of post-punk and the gothic rebellion of the young 80s, while also on the paths of modern rock. Just a few years earlier, there had also been a major, shocking stock market crash, and in the UK, for the first time, a woman came to power as Prime Minister. Turbulent times indeed, with hippie dreams still in the background and, on the horizon of the future, new revolutionary technologies, programming languages, the first foundations of today’s internet, and capitalist conquest dreams of unprecedented magnitude.
And it is precisely at this point that the wildly spinning carousel of history flings this iconic fragrance into the hands of its wearers.
What is special about it? It is, for example, the attitude of this rampant capitalism, ready to plunge blindly into unprecedented coups. It embodies not only optimism but also euphoria, sovereign self-assurance, determined will, dominance, and blind gold rush greed from a time when people still believed that the resources of nature were something without value, available in almost infinite quantities. But there is even more, namely an unmasked, masculine eroticism, with which women are here courageously equipped, along with a superior, stylish elegance and a confidence that demands respect. The head is carried a bit prouder, the walk becomes more assured, the wearer automatically becomes a lady, and passersby straighten their backs.
The fragrance is, in a word, a stroke of genius. It is by no means suitable for every everyday situation. This is the perfume that provides the tailwind for success. It is ideal for salary negotiations, the presentation of the latest research results, and important meetings in the executive suite.
The design of the bottle is certainly not coincidentally inspired by the architecture of the Empire State Building, and from the bottle not only the perfume escapes, but also the somewhat demonic bottle spirit within it, which is the Charging Bull of Wall Street in New York. Not for the faint of heart.
The fragrance surrounds the wearer with high nobility, elegance, ladylike charm, eroticism, and mystery, while also delivering an absolutely unmistakable message: Success, that is me!