Pleasantly floral, without being too feminine. Initially has a strong note of fabric softener, which then dissipates a bit, and in the drydown, it leaves just the feeling of clean laundry with a lot of floral notes. It's perfect for spring and summer, but as a 'clean' scent, it can be worn all year round.
I notice similarities to Versace Dreamer and to Lazy Sunday Morning by Maison Margiela (which costs about ten times as much).
Great blind buy, you really can't go wrong with it. My favorite from JeP.