Eve Jil Sander 2011

In our professional compartmentalized thinking, we often lump Jil Sander together with Chloé. This is simply because all Coty fragrances are presented by the same sales representatives. Often, during a single visit from the Coty employee, we encounter new products from both brands. My first thought when getting to know Eve was therefore: You already have something like this, it’s quite similar to Love, Chloé.
Upon closer inspection, however, I must admit that Jil Sander has not had such a delicate treasure until now. Fresh, floral-powdery, bright, delicate. The direction does show parallels to Love, Chloé, but in direct comparison, Eve is indeed more subtle, finer, and more reserved. Personally, I like it even better than Love, because I could wear this fragrance, even though the girlishly delicate floral scents usually do not match my taste.

Fresher than Jill, more floral than Style, naturally much more reserved than SUN, and more girlish than Sensations, Jil Sander caters to a customer base that has not yet been satisfied.

If I want to compare Eve with Especially from Escada, which we also launched on the same day, then while both fragrances are young, floral-fresh, and girlish, Eve is more versatile, as it does not only target young, cheeky girls, is more reserved than Love, Chloé, and can also be worn well and daily by "adult" girls.