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Nouveau Monde by Louis Vuitton

Nouveau Monde 2018

HIRH
10/05/2020 - 10:03 PM
29
Top Review

Label Deception

Nouveau Monde smells expensive. Very expensive. So, not expensive like costly fragrance oils and elaborate scent compositions. But expensive in the sense of an expensive Porsche with leather seats, an expensive leather jacket, an expensive handbag.

Commonality of the aforementioned associated goods: The manufacturing from leather. Admittedly, not with many Louis Vuitton handbags, but that’s not what this is about.

And that is, for me, the core component of the fragrance. As is often the case with Louis Vuitton, it is not indicated in the fragrance pyramid. An interesting idea (this surely didn’t happen by accident), as a homage to the roots of the house.

However, this leads to the fact that one might easily develop a false expectation of a fragrance. I am a confessed lover of oud and also a confessed lover of gourmand scents (cocoa). This symbiosis seemed quite promising to me, and so I sprayed a few joyful spritzes from my sample.

However, I did not receive the promised oud-cocoa DNA, but instead a slightly aquatic-salty leather scent. Yes, I recognize slight hints of cocoa and absolutely background oud. But primarily, it is simply a salty leather scent. Not a bad one, it has its merits. But why does this "gimmick" of recalling the tradition of the house have to be so present that it destroys the entire ambition and creative idea of this fragrance?

This could have become something very unique and very special. In two ways. Because one could have - instead of realizing the creative fragrance pyramid - simply forgotten the alibi fragrance pyramid altogether and instead
released a fragrance à la "Essence d' Louis Vuitton". With the only fragrance note "Louis Vuitton Bag". That would have been a guaranteed success - entirely without the glorification of a wonderful and creative fragrance composition.

Overall, I am rather annoyed by this and do not understand what it’s all about. Cheers.
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2 Comments
HIRHHIRH 5 years ago
@Manogi You're mistaken. I also have real pure Stinky Ouds at home. Basically, the limitless animalic. This scent has nothing to do with that.
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ManogiManogi 5 years ago
I'll stick my neck out a bit and guess that you were expecting a scent in the direction of pleasant Laotian Oud, which is typical for Oud perfumes. But you shouldn't expect that from Hindi Oud. They are often much more animalistic and less pleasing. The notes can also be quite aquatic-salty or leathery. I have some pure Oud oils with such notes. So it's possible that this isn't just a case of label deception, but actually smells like what’s in it.
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