Hacivat is yet another example of how social media hype can make any fragrance seem ten times better than it is. Sure, it's a pleasant fragrance, and I can definitely understand why people love it, but when a fragrance, especially a niche fragrance garners so much popularity on social media, it's usually not a good sign. And by that I mean that that particular fragrance takes a more mass-appealing approach, which is not exactly how "niche" works.
Hacivat sets off with a citric blast of bergamot sweetened up slightly by some grapefruit. That fruity sweetness soon gets overrun by the juicy, sweet aspects of the pineapple, which gives the composition a bright and tropical vibe. It's pleasant; not the most realistic pineapple, but good enough to get most people hooked to the scent.
Things progressively turn slightly darker and heavier; more dense. The patchouli brings its usual musky touches while lending a damp soil-like accord. The jasmine pairs nicely by adding heady, sweet white floral richness, while the cedarwood contrasts it with a dry, but mild woodiness. These give the pineapple note from the opening a more "dirty" feel, kind of like if you cut a pineapple open in the middle of a forest right after rain, with the soil and moss still damp.
And that is only accentuated by the oakmoss at the base, which I feel it fits right in, giving the composition a grounding aspect. The dry timberwood keeps that faint dry woodiness alive, while the clearwood adds this clean, sort of soapy coating which makes the fragrance remind me of some shower gel or shampoo. However, by this point, the pineapple in tandem with the rest of the notes turn dare I say slightly rubbery. And that, to me, doesn't read like excellent quality. Regardless, the scent itself is... just pleasant. That's it. There's no magic here. Nothing worth the waves of hype it receives on the internet. The pineapple clearly does all the heavy lifting in that regard; it's not everyday that you see pineapple in a fragrance. Well, either that or it's just the obsession social media influencers have with exotic fruits.
In terms of performance, I wasn't too impressed either. Hacivat made it to around 7 hours of longevity on my skin, while projection was decent, but not praiseworthy. The first hour it kept going at a constant 2 feet of projection, after which and up until hour 4 it would settle for a milder bubble around me, staying fairly consistent but without much pushing power.
It's pretty self-explanatory that if a fragrance such as Hacivat got the hype that it got online, it's also going to be fairly versatile. Social media doesn't tend to hype fragrances without ease of wearability. Hence, Hacivat is a pretty easy wear, regardless of occasion. It can do as a daily for the office or school just as well as it can for more special events. But given the pineapple note, it shouldn't surprise you seeing most influencers hype it up for tropical summer parties. A more niche scenario to be honest, more niche than the scent itself.
Ultimately, I find it hard to justify the price tag here. The pineapple alone isn't enough to buy me over, but it sure is enough for most people. And that's fine, it is a nice scent. But if you look at it purely from a perfumery perspective, leaving aside all the fame and hype around it and not letting them influence your final verdict, you might reach a different conclusion. That's what I try to do with every hyped fragrance that I test. I always ask this exact question and I judge it based on it: if there was no hype, no spotlight on it, just an unknown fragrance from a random brand, would I like it the same as if it were social media famous or not? And in the case of Hacivat, it's definitely not bad, but hardly worth its ranking.
