Well, I really don't know what is supposed to be Pin Up about it, maybe the packaging.. As for the scent, I can say; I like it. To be blunt, I like it and I didn't expect that because I would have expected 0815 scents from Playboy and.. well, it's not very striking, but it somehow has a very nice composition of ingredients that I find very appealing. I think it has something of a sweet fruity gummy candy, and I like gummy candies. For the price, it's definitely a scent you can treat yourself to.. By the way, for me, it was something like a transition.. because out of the blue, I couldn't wear any of my perfumes anymore from one day to the next.. During that difficult time, this one accompanied me.