Polo Red Rush Ralph Lauren 2018
3
Very helpful Review
Whoever wants to succeed must ask the right questions. Aristotle
In the fiercely competitive market of mainstream fragrances, there are only winners or losers.
Mediocrity is filtered out after one or two years, perhaps relegated to the lower shelves as discount items. Manufacturers must increasingly ask the right questions, whether it’s about the formulation, design, or the overall mix that is then developed into a marketing plan.
Unfortunately, the decision-makers at L'Oréal have always had the wrong questions on the agenda when it came to the fragrances of Polo. Perhaps they simply presented the products that didn’t make it to the top ranks at Armani or Yves Saint Laurent as Ralph Lauren.
For what feels like twenty-one years and four months, Polo has not had a crowd-pleaser in its portfolio.
It’s incomprehensible that the executives at Ralph Lauren haven’t taken away the license, which has been with the French multi since 1978, a long time ago.
Maybe the business lunches with French cuisine are just too beautiful a new world for the Americans.
One can hardly explain this struggling brand Polo or Ralph Lauren under L'Oréal otherwise.
The last truly good fragrances were Polo Blue or Polo Sport.
It must be noted that, similarly in L'Oréal's marketing, there was no strategist involved who oversees the other brands like Armani or Lancôme. A more lackluster and uninspired implementation can only be found with Playboy fragrances, the 007 bottles, or whoever else is missing, the producer of the Boris Becker fragrance.
None of the younger products from Ralph Lauren exceed a 7.5 on Parfumo.
Fortunately, in the USA, there is only Fragrantica; otherwise, the managers at Polo would surely have long since had the people at L'Oréal only produce eyeliners with the Big Pony stamp.
This Red Rush has regained more power and style, the first impression is completely relaxed and not as piercing and snotty as the Pony line. Unfortunately, it became clear after the 123rd attempt that nothing more would come of the ponies.
Why is this red storm so much better than the other Polos?
It completes the circle of Polo Blue and Polo Sport. It falls into the aquatic category, without coming off as too chemical or superficial. What a surprise, there is a really pleasant scent progression that is suitable for summer. When temperatures hover above the constant 30-degree mark, one can only wear classics like Chypre or light fougères. Iris grenades or tiramisu bombs, which have been popular for some time, will be back in style from September onwards.
Therefore, this Red is a positive surprise; it is noticeable for a little over 5 hours, after which it becomes very close to the skin, still a good choice for this type of fragrance. The base becomes woody and pleasant.
Even though pineapple is listed, no Aventus is visible or detectable, which is also an advantage in the age of too many clones. The sillage is quite good for a rather light fragrance; it is definitely stronger than a Jil Sander Men or Cool Water, which today is just a memory.
If the people at L'Oréal ask the right questions in the future as they do here, we probably won’t have to wait two decades for the next mainstream star under the brand umbrella of Polo and Ralph Lauren.
Mediocrity is filtered out after one or two years, perhaps relegated to the lower shelves as discount items. Manufacturers must increasingly ask the right questions, whether it’s about the formulation, design, or the overall mix that is then developed into a marketing plan.
Unfortunately, the decision-makers at L'Oréal have always had the wrong questions on the agenda when it came to the fragrances of Polo. Perhaps they simply presented the products that didn’t make it to the top ranks at Armani or Yves Saint Laurent as Ralph Lauren.
For what feels like twenty-one years and four months, Polo has not had a crowd-pleaser in its portfolio.
It’s incomprehensible that the executives at Ralph Lauren haven’t taken away the license, which has been with the French multi since 1978, a long time ago.
Maybe the business lunches with French cuisine are just too beautiful a new world for the Americans.
One can hardly explain this struggling brand Polo or Ralph Lauren under L'Oréal otherwise.
The last truly good fragrances were Polo Blue or Polo Sport.
It must be noted that, similarly in L'Oréal's marketing, there was no strategist involved who oversees the other brands like Armani or Lancôme. A more lackluster and uninspired implementation can only be found with Playboy fragrances, the 007 bottles, or whoever else is missing, the producer of the Boris Becker fragrance.
None of the younger products from Ralph Lauren exceed a 7.5 on Parfumo.
Fortunately, in the USA, there is only Fragrantica; otherwise, the managers at Polo would surely have long since had the people at L'Oréal only produce eyeliners with the Big Pony stamp.
This Red Rush has regained more power and style, the first impression is completely relaxed and not as piercing and snotty as the Pony line. Unfortunately, it became clear after the 123rd attempt that nothing more would come of the ponies.
Why is this red storm so much better than the other Polos?
It completes the circle of Polo Blue and Polo Sport. It falls into the aquatic category, without coming off as too chemical or superficial. What a surprise, there is a really pleasant scent progression that is suitable for summer. When temperatures hover above the constant 30-degree mark, one can only wear classics like Chypre or light fougères. Iris grenades or tiramisu bombs, which have been popular for some time, will be back in style from September onwards.
Therefore, this Red is a positive surprise; it is noticeable for a little over 5 hours, after which it becomes very close to the skin, still a good choice for this type of fragrance. The base becomes woody and pleasant.
Even though pineapple is listed, no Aventus is visible or detectable, which is also an advantage in the age of too many clones. The sillage is quite good for a rather light fragrance; it is definitely stronger than a Jil Sander Men or Cool Water, which today is just a memory.
If the people at L'Oréal ask the right questions in the future as they do here, we probably won’t have to wait two decades for the next mainstream star under the brand umbrella of Polo and Ralph Lauren.
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