I have smelled all the Erba fragrances from Xerjoff+Sospiro and must say, as pure Erba DNA, Magica is the best. I always like to make the following comparison: If Erba Pura is a juicy fruit salad, then Erba Pura Magica is a juicy fruit salad with a scoop of vanilla ice cream on top.
It replaces that sour, hairspray-like note with a really beautiful and soft creaminess that simply reminds me of ice cream. It fits perfectly into this DNA and really feels more like an enhancement of the composition rather than a true flanker. Furthermore, it actually has a more gourmand effect and comes across as more unisex than feminine, as many claim about Erba Pura. In comparison, Erba Gold has a somewhat richer and slightly tropical selection of fruits in the basket. Overall, Erba Gold smells a bit more luxurious but not necessarily better. For me, the regular Erba Pura would be a 7.5/10, the Gold an 8.5/10, and the Magica a 9/10. All three are very nice, but accordingly, they are good, better, and best.