I have to admit that as a man, I am an extreme fan of Erba Pura and have always been since I first smelled the fragrance about 6 years ago. I love the fruity scent DNA, the color of the bottle, the velvet (at least in the old version), and the performance.
However, I also know that the fragrance, despite its generally pleasing scent direction, does not always receive positive feedback. On one hand, this is due to the really strong projection of the scent, the "sticky" and hairspray-associated piercing notes, as well as the fact that you wouldn’t necessarily expect this fragrance on a man.
More so because Xerjoff removed the velvet covering from Erba Pura and my old Erba Pura is nearing its end, I decided a few weeks ago to buy and test Erba Pura Magica blind. And I must say, I do not regret it.
The bottle is beautiful, the turquoise velvet is of high quality, and the bottle feels heavy in hand. The scent DNA is outstanding and truly very, very lovely. Fans of the well-known Erba Pura DNA will be fully satisfied here, but Erba Pura Magica is even more beautiful. Better balanced, cleanly harmonized, no piercing hairspray note, and it feels even a bit fruitier than the well-known big brother. The performance is absolutely comparable and really good. A great fragrance!
