King of Cool

Steve McQueen

Steve McQueen 2010

Steve McQueen made a cool mark with his roles in the film classics "The Magnificent Seven," "Papillon," "Getaway," "Bullitt," as well as in many other noteworthy films, and he also managed to impress as an amateur race car driver in "Le Mans." Yes, Steve McQueen was a top actor and sadly passed away far too early. Coolness was his trademark.

In his memory, his children Chad and Terry McQueen have now launched a second fragrance called "King of Cool," following "Steve McQueen pour Homme." Not a crime in itself. However, with such a fragrance, one tends to have quite high expectations. The ingredients suggest something between citrus-fresh and spicy-woody. But it smells from start to finish only of super-sweet strawberry juice - similar to Black XS by Paco Rabanne, just even more intense. This is not necessarily dramatic and is more a matter of taste. But to offer this under the guise of their father or "King of Cool" feels rather tasteless to me, as it has as much to do with Steve McQueen as a banker does with the concept of conscience.

A few years ago, the late actor was involuntarily featured in a Ford Puma advertisement. At that time, it was an outrage, just like this fragrance, which seems to be intended only to line the pockets of his heirs through corpse exploitation.

Nothing against the name and nothing against the concept, but please not in this way.