It doesn't - I hate bubblegums, and candied sugar and all. This one has some intense fruits in it (peach and PLUM! God, I love plums) and they work out pretty good. The jasmine/carnation is very present too, but they give more depth to the scent. I think I basically like everything Prin does, uh. And it has a strong sillage too, on my skin! Not the strongest I've ever felt, but a good one. During the dry down tends to get a bit more masculine but that's super okay because I like unisex scents and this one doesn't start unisex but becomes it. An interesting evolution.