this is how Loud is supposed to smell according to the advertisement. Under a distorted guitar chord, I imagine dynamism and a bit of aggression. However, Loud smells more like a flower bed. Soft, gentle, floral, and a bit sweet. The rose dominates the tobacco, unfortunately robbing the perfume of any masculine aura. I can very well imagine Loud on a woman, but not on a man. Therefore, an absolute mispurchase.