01 Pure Zara 2025

I am usually a very benevolent reviewer. I don't mind fragrances that last shorter than what the market typically demands. And especially with Zara fragrances, which usually cost no more than €25, one shouldn't expect the world. However, in this case, you get so little that I wonder if it wouldn't be better to buy the next best cologne, which will certainly last longer than 01 Pure. A truly bitter performance that is now surpassed by every drugstore fragrance.

It actually starts off very nicely. I perceive a crisp freshness that has a hint of a green/unripe orange. It then lightly transitions to a musky iris. Pretty. But: this transition occurs within a maximum of 60 minutes. I always prepare my skin the same way: oil, sometimes a molecule, and then the fragrance. This means that even someone who rituals the application differently or has better skin conditions will certainly not get more out of this. Because in my case, I was also using Iso E Molecule.

Longevity is, of course, not always the only indicator of a successful fragrance. But when I get the impression that a fragrance lasts so briefly that I can hardly form a real impression, then one simply has to say: better spray yourself with the €20 diluted in water, then at least the experience is more sustainable…