I just tested the fragrance at Zara. Pleasant oud combined with berry, a very likable composition, and somehow it feels familiar to me... when I got home, I was able to confirm my suspicion: it really does remind me of Louis Vuitton Mille Feux.
It may not have the same depth and longevity, but to be honest, it comes very close to the scent. Fruit and oud together create an impressive fragrance for both men and women.