Squid opens super sharply with spicy pink pepper and a smoky, rubbery smell, in the best way possible. It really hits the ground running and blooms off my skin intensely right off the atomizer. The pepper and smoke dissipate rapidly, and after around 10 minutes the magical drydown comes out. The fragrance takes a sweet, almost vanilla smell that mixes well with hints of ink. The ink reminds me of the smell I would experience when scribbling bunch of lines with a clear Bic pen and then sniffing the paper. It is wonderfully weird, yet warm and comforting along with the ambery vanilla. Although the opening is unconventional, Squid as a whole is a decently mass-appealing scent from Zoologist and would work well in most seasons save the most blazing hot days of summer, where the sweetness could be overpowering. Longevity and sillage are great, the smell only disappearing from my skin after 10 hours of wear.