What the Fluff Aspiring Aromas 2024
2
Marshmallows on steroids
I often say I’m not a fan of gourmand scents, and that’s partially true because a lot of the times, they’re too realistic and foody for me. But I’ll admit, I cannot resist a marshmallow note / scent. I mean, who doesn’t like marshmallows? They’re soft, sweet, fluffy, and can really never be too much. They are excellent in gourmand scents, but also pair really well with florals, citruses, and other kinds of notes.
In What The Fluff, the marshmallow is gooey and fresh. Not dusty, not roasted or burnt, not synthetic, and not powdery. Like you took a singular mallow and ripped it open to get the yummy, sticky center. The mallow itself is not lonely, but is escorted by two pretty partners: vanilla and cream. The vanilla adds more sweetness, and the cream adds creaminess without adding milkiness (thankfully). It’s certainly not a complex scent and if you’re looking for something serious here, look elsewhere.
Compared to some of the other simple mallows in the market: it doesn’t give me the smokiness I got from Delizia di Marshmallow (I also, unfortunately, went noseblind to this), it’s sweeter and creamier than Cocoapink’s Marshmallow and Marshmallow (I still love this one though!), it’s not as saccharine sweet as Parfums by Chérie Marshmallow Crush (which has cotton candy), and its better blended than Marshmallow Kiss. With the marshmallow boom in the fragcomm at the moment, I’m excited to bounce from one mallow cloud to the next.
WTF is surprisingly strong for its airiness and simplicity. She is definitely persistent with her sillage, and lasts at least 7 hours on the skin (maybe more on clothes). It’s soft enough and not too sweet that you truly can get away with it in all seasons. For my fragheads that aren’t into gourmand but want to dip their toes into the world of sugar, this may be a good one to try. It’s a very easygoing scent, that is very nice in its own and will be nice layered with other scents. If you want to support an indie brand and smell delicious while doing it, WTF is the way to go.
In What The Fluff, the marshmallow is gooey and fresh. Not dusty, not roasted or burnt, not synthetic, and not powdery. Like you took a singular mallow and ripped it open to get the yummy, sticky center. The mallow itself is not lonely, but is escorted by two pretty partners: vanilla and cream. The vanilla adds more sweetness, and the cream adds creaminess without adding milkiness (thankfully). It’s certainly not a complex scent and if you’re looking for something serious here, look elsewhere.
Compared to some of the other simple mallows in the market: it doesn’t give me the smokiness I got from Delizia di Marshmallow (I also, unfortunately, went noseblind to this), it’s sweeter and creamier than Cocoapink’s Marshmallow and Marshmallow (I still love this one though!), it’s not as saccharine sweet as Parfums by Chérie Marshmallow Crush (which has cotton candy), and its better blended than Marshmallow Kiss. With the marshmallow boom in the fragcomm at the moment, I’m excited to bounce from one mallow cloud to the next.
WTF is surprisingly strong for its airiness and simplicity. She is definitely persistent with her sillage, and lasts at least 7 hours on the skin (maybe more on clothes). It’s soft enough and not too sweet that you truly can get away with it in all seasons. For my fragheads that aren’t into gourmand but want to dip their toes into the world of sugar, this may be a good one to try. It’s a very easygoing scent, that is very nice in its own and will be nice layered with other scents. If you want to support an indie brand and smell delicious while doing it, WTF is the way to go.