Despite the currently listed accords there's nothing green or citrusy about this. In fact it's rather more as if 'Rose Jam' by Lush (or 'Delina' by PDM) was combined with BR540 - it has the loud jammy rose of the former, bracketed by the spun-sugar musk and saffron of the latter.
Not a dupe of either, it's definitely it's own thing, but the similarities are unmistakable... and it's highly likely to be a crowd-pleaser as a result, considering the popularity of the originals.
(Glasshouse has this listed as a chypre and I truly, truly cannot understand that classification. There is zero oakmoss in this).
+1 to Rose Jam! I was wondering what smelt so familiar about this - my friend used to wear Rose Jam religiously and this is nearly identical to my nose.