Ajwaa

أجواء

Lattafa Pride 2023

With some fragrances, you know from the very first moment that it is a love or hate fragrance.
"Ajwaa / أجواء | Lattafa / لطافة" falls exactly into this category.
With the first spray, my reaction shifted from oh cool to oh no.
Ultimately, it became a must-not-have, but there are worse scents.

But what exactly divides opinions so much?
It’s this mishmash of sweet, sour, spicy, fruity, and resinous notes.
In the opening, I thought it smells like a Haribo bag.
I immediately detected sour lemon, sweet dates, and an excess of licorice.
In the drydown, the sour lemon recedes a bit into the background.
The resinous notes take command along with dates and licorice.
I don’t know how Lattafa managed it, but the licorice is really very realistic.
Unfortunately, I am not a big fan of it.
While I do enjoy it occasionally, I don’t want to smell like licorice, and for my perception, it is the most prominent note in the perfume.
Even more prominent than the dates, which is why I actually bought the perfume.
As the scent develops, it becomes slightly oriental, perhaps due to the myrrh? I have no idea where that comes from.
But the scent never becomes typically Lattafa or oriental.
The fragrance then remains quite sweet and lightly resinous with licorice, dates, and resinous notes in the foreground.

In fact, the scent is quite unique; I know nothing comparable.
Whether that is good or bad, everyone must decide for themselves.
Lattafa does like to clone, but Ajwaa seems to be an original creation, just like the two Ajayeb.
And definitely unisex, this beautiful piece.

The performance is quite okay.
As is often the case with Lattafa, it’s not a beast but also not weak.
You will definitely be noticed in the first 2 hours.
But I usually only applied 4-5 sprays of it.
Less is more here, as it is not entirely safe.

You can get a 20 ml bottle of "Ajwaa / أجواء | Lattafa / لطافة" for 10 euros.
This way, you can test the fragrance before buying a whole bottle.
And I would advise everyone considering this fragrance to do just that.
On some days, I simply cannot wear it; it actually makes me feel nauseous.
But then there are days like today when I think it’s quite okay and definitely wearable.
It convinces many others completely, judging by the statements I read.
But perfumes are indeed a matter of taste, and that’s a good thing.