When I first sprayed it in the drugstore, it was meant as a joke. The packaging: so ridiculous, the advertising I found days later during my research on the fragrance: even more so. I simply find the brand to be maximally embarrassing, but the scent with its almost brutal spice punch, led by cardamom, just wouldn't let me go. Now the No Limit$ even stands in my cabinet with its flanker, the "No Limit$ Plein Super Fre$h | Philipp Plein,"... somewhat hidden behind the bottles of more socially acceptable brands in the hope that no guest ever gets to see the two black plastic art pieces. Still: when I need power and it definitely doesn't have to be refined, I gladly reach for it again and again, shouting: "Powaaa!" ;)