Akira1005
Akira1005's Blog
3 months ago - 04/22/2025
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Parfum Satori smelling-strip Experience 2: HYOUGE(MATCHA)

The next one I tried was HYOUGE.
You might have thought it was a strange name. It's tea scent, so why is itn't called "MATCHA"?
This name is taken from the nickname of the tea master Furuta Oribe, and means "humorous person".
But it's not a humorous scent.It is intended to be "a scent like no other".It's used in a similar way to kabuki (meaning out of the ordinary).What does it mean to have a scent like no other?

"A harmony of refreshing green tea and the bitter, sweet, and savory taste of clary sage. A matcha scent with the soft bubbles of iris."

Top: Green leaf, clary sage
Middle: Jasmine, violet, patchouli
Last note: Woody, iris

The fragrance review is in the next paragraph, so feel free to skip it if you want. Just some trivia.
To be honest, as you all know, the scent of matcha is difficult to reproduce.
How many times have you smelled matcha perfume and thought, "Huh? Is this matcha?"
Most of the matcha used in matcha sweets is not the real thing, it is made by adding flavorings and colorings.Why? It's the price.
"Matcha for tea ceremony" costs 3,000 to 15,000 yen per 100g.
"Matcha for processing" costs 300 to 1,500 yen per 100g.
The difference can be as much as 100 times. Real matcha is rarely used in sweets. (On the other hand, the matcha used at long-established Japanese sweets shops is real matcha.)
I was in the tea ceremony club in high school and made tea over 50 times, so I can say with confidence that matcha has a weak scent even when whipped. That's why many of the "beast mode" matcha ice creams are actually fakes. (Some are real, by then the real thing is very bitter.) So I didn't have any expectations.
Well, the essence of the tea ceremony is not to taste the matcha, to concentrate the five senses for a moment and have a meditative experience, so I'm not a match expert.

At first, I thought of Febreze (Japanese Febreze contains green tea ingredients, because it is said to disinfect with the effects of catechins), but I still thought it was well made. It might be closer to oolong tea. It smells like more fermented green tea, the citrus and iris add a refreshing touch, and it still smells Japanese. It smells like tatami. (The Nuit Tatami from the KENZO series was disappointing...) I guess only Japanese people can produce this scent.
The clary sage is subtle, supporting the astringency, greenness, and herbal feel of the green tea.
It is layered with the unique bitterness of violet and subtle patchouli.And the iris cools down the temperature.
Jasmine sambac, which is somewhat reminiscent of jasmine tea, adds to the mood,doesn't stand out like a low-pitched bass.
There is no hint of spice or vanilla, and it has a refreshing green tea scent. It reminds me of the citrus-flavored bottled green tea drink (unsweetened) called Soh.
It's cold green tea, so I gulp it down in the hot summer. When I stuff my stomach with cold iced tea, the sweat disappears quickly. It may be a good scent for humid Japan.
The scent after a bath may also be good. It's a scent that is very familiar to Japanese people.

To be honest, I can imagine how people in Western or Middle Eastern countries, the meccas of perfume, would react to this scent. They may find it weak, but that's just how it is.
If you want to bring out the transparency of the scent and the characteristics of the fragrance, sometimes you have to give up on longevity.
This is because everyone uses vanilla at the end. If you use vanilla scent with matcha, it's over, and it smells like matcha cream, matcha milk, or matcha chocolate candy, and cannot be said to be matcha itself.
It depends on your preference, when Japanese people refer to matcha, they do not mean "matcha milk" or "matcha chocolate".
It refers to tea made by stirring powdered tea leaves with hot water. However, if you do that, you cannot use the sweet base note properly, so it has to be a weak scent.
I think this is a good product that overcomes such paradoxes.
Also, matcha is often said to be just bitter or fishy, that is not good matcha.
Matcha contains amino acids, and unlike coffee, the amino acids work to prevent a sudden rise in caffeine concentration. The effect is very mild.
Those amino acids are what gives it its "umami".
That "umami" gives it its "sweetness", so no sugar is added.
If you're put off by the matcha-like scents that are commonly available, it's worth giving this a try.But I repeat, don't compare it to strong-smelling perfumes...
Right...
Japanese culture is so troublesome!! Matcha should just smell like gourmand matcha milk!!
Don't go into all that complicated stuff!!
Oh, of course, that's fine haha

There's just too much trivia here.
Yet, this scent is a unique one that resolves the dissatisfaction that Japanese people have when smelling matcha perfume and thinking, "It's not really matcha, it's just the smell of processed matcha."
I think it's perfect for people who want a relaxing scent.

"From Up on Poppy Hill" コクリコ坂から: This image is used with permission from Studio Ghibli.
Drinking green tea after a meal helps digestion. The tea served at this time is usually sencha.

"Spirited Away"千と千尋の神隠し: This image is used with permission from Studio Ghibli.
It somehow reminds me of the fleeting scent of summer coming to an end.
How about some songs like this to relax?Joe Hisaishi - One Summer's Day

PERFUM SATORI:https://parfum-satori.com/

Last updated 04/22/2025 - 09:12 AM
6 Comments
TzapanTzapan 3 months ago
1
Thanks for this wonderful, culture informative article. I am not so much into gourmand fragrances, however, the Satori Hyouge fragrance is a green woody fragrance the way you analysed it and it sounds wonderful to me, maybe its price is too high for me. Most gourmand and many floral notes are synthetic I think. For instance, tea, matcha, frangipani, caramel, tonka bean, cherry and sour cherry, cherry flowers, lilac and so on
Akira1005Akira1005 3 months ago
Hi,Thank you.
The question is how it will be on the skin, so I'm not expecting too much yet.
The price is high! And it probably won't last long, so it's a true luxury item!
Yes, it's basically synthetic fragrances, so it's hard to find a scent you like.
If you want to enjoy the aroma of tea, the cheapest and most satisfying way is to burn tea leaves in an incense burner. It is quite difficult to express this aroma in perfume.
GourmandgrlGourmandgrl 3 months ago
1
I was just testing a couple of matcha fragrances today, so this was fun to read through your article on matcha at the same time @Akira1005 ! Many miles apart, but still connected in note exploration. 🤗
I appreciated getting to learn more from you about matcha. I often associate it with being "bitter"/herbal, and see it so often paired with creamy notes - so it was interesting to hear your explanation of the difficulty to capture it in fragrance, and of its natural sweetness/"umami".
Do you have a favorite matcha fragrance, that you feel captures matcha accurately?
The one you reviewed here sounds very lovely.
The link to the beautiful song by Joe Hisaishi also felt like a surprise gift at the end of your post 🥰 and it made me want to go back and read your article again while the music was playing.
Thank you for sharing, I enjoy hearing your thoughts!
Akira1005Akira1005 3 months ago
Hi, thank you as always.Yes,Your review is very helpful.Also, I'm sorry if my English is hard to read.
Asian gourmand seems to be the trend this year, so there may be many more announcements!
I understand that they have to do it that way because it's difficult to resonate with people outside of Japan without a creamy fragrance base. It's especially difficult now that beast mode is so popular. It also reduces cost performance.
I haven't found any other great matcha than this HYOUGE...
I like to cook the tea leaves directly in the incense burner, so the scent is 100% natural and difficult to reproduce...
I'm glad you enjoyed it!
kitteakittea 3 months ago
1
I liked the matcha information! It put everything into context and made me realize that most of the 'matcha' scents I've smelled have been the scent of the milk candies.
It's a shame that it is fleeting, but at least it sounds like it's beautiful while it lasts.
Akira1005Akira1005 3 months ago
Hi, thank you for your feedback.
I can understand the desire to make matchao milk candy. Because matcha milk candy is popular in Japan too lol
I haven't tried it yet, but I feel like in Japan, our sense of smell is heightened for some reason, so even if the smell is weak, it doesn't really bother me. It's a mysterious phenomenon that I can't explain.