Modern Minimalist 2024

Modern Minimalist by H&M
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.
7.5 / 10 71 Ratings
A new perfume by H&M for women and men, released in 2024. The scent is fresh-synthetic. It is still in production.
Pronunciation Compare
Similar fragrances
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.

Main accords

Fresh
Synthetic
Floral
Citrus
Powdery

Fragrance Pyramid

Top Notes Top Notes
Cotton flowerCotton flower Citrus notesCitrus notes EucalyptusEucalyptus
Heart Notes Heart Notes
Lily of the valleyLily of the valley JasmineJasmine RoseRose
Base Notes Base Notes
Cashmere woodCashmere wood White muskWhite musk SandalwoodSandalwood AmberAmber

Perfumer

Ratings
Scent
7.571 Ratings
Longevity
5.962 Ratings
Sillage
5.860 Ratings
Bottle
7.064 Ratings
Value for money
9.153 Ratings
Submitted by MiniGBIC, last update on 08/21/2025.
Interesting Facts
The fragrance is part of the Est. 1947 collection.

Smells similar

What the fragrance is similar to
T-Shirt by H&M
T-Shirt
Bubble Bath by Maison Margiela
Bubble Bath
Blanche (Eau de Parfum) by Byredo
Blanche Eau de Parfum

Reviews

2 in-depth fragrance descriptions
2
Bottle
6
Sillage
5
Longevity
3
Scent
Kerkyra74

513 Reviews
Translated Show original Show translation
Kerkyra74
Kerkyra74
4  
Nail polish remover with acetone
...oh dear...pungent, biting. I thought it was nail polish remover...oh no, my acetone-free one with a peach scent smells more pleasant. A very unhealthy synthetic, like something for disinfecting the toilet. As unnaturally blue as the liquid looks, it also smells terrible. Moschino Cheap&Chic also has this color and, to make matters worse, comes in a bottle that looks like a spray bottle of glass cleaner...and smells like one too. But this pungent note fades away, well, what remains is an attempt at a clean girl fragrance like the Muse or Blanche...you don't know...Conclusion, you can buy nice scented candles at H&M (white meadow), keep your hands off "perfume"!
0 Comments
10
Pricing
6
Bottle
5
Sillage
6
Longevity
8.5
Scent
Sonjaklio

2 Reviews
Translated Show original Show translation
Sonjaklio
Sonjaklio
Top Review 18  
Fresh, simple, unexciting
The fragrance is almost 1:1 similar to the popular T-Shirt, which is more available to buy. I'm very happy about that, because I've always liked it for days when you don't really know what you want to wear. That might sound a bit negative at first, but it's not meant to be. Rather the opposite.

The fragrance is synthetically fresh, doesn't linger at all and is absolutely unobtrusive, although I can smell it on myself for 5-6 hours. For the price, I find it remarkable that the synthetics here are, in my opinion, better made than those of some much higher-priced colleagues.
Fresh but really only in the cotton sense. In contrast to T-Shirt, there are some additional fragrance notes listed here, but I can't detect any of them. No citrus either. Just cotton, beautiful freshly washed laundry that is still slightly wet. Well-groomed, pleasant.
Always works for me. And I actually find myself reaching for both fragrances quite often on such indecisive days, despite not having too little choice.

Perhaps a brief history of how this little "love" came about.
On the day we went on vacation, everything was packed, I had even written a little list the days before of which fragrances from my collection I wanted to bottle and take with me. Well, then 3 hours before departure we realized that my ID couldn't be found. Needless to say, a hectic rush ensued. Unfortunately, I didn't get around to bottling my fragrances. But since I couldn't go on vacation without any fragrance at all, I quickly threw the small bottle from the T-shirt into my suitcase, it didn't take up much space, I had taken it with me out of curiosity to test it and for the price I thought nothing would happen if it was really broken or lost.
So I ended up "having" to wear it every day and on every occasion for the following week, but to my own surprise it always worked well.
Incidentally, I got my marriage proposal during this vacation, maybe that's why I like the fragrance so much. :D

Anyway, it's been my personal best value for money ever since. And as they are virtually identical for me, this applies to both bottles.
1 Comment

Charts

This is how the community classifies the fragrance.
Pie Chart Radar Chart

Images

3 fragrance photos of the community

Popular by H&M

T-Shirt by H&M Makassar Patchouli (Eau de Parfum) by H&M Social Butterfly by H&M Rose Absolute (Eau de Parfum) by H&M Above the Clouds by H&M Formentera (Eau de Toilette) by H&M Sunray by H&M Choc by H&M Santalum (Eau de Parfum) by H&M Raconteuse (Eau de Toilette) by H&M Adventure Seeker by H&M Yuzu by H&M Vanilla Malagasy by H&M Rain by H&M Lipstick by H&M Les Cayes Vetyver (Eau de Parfum) by H&M Mirabilia by H&M Sun-Kissed Caramel by H&M Rue Crémieux (Eau de Toilette) by H&M Pear by H&M