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Social Butterfly 2024

8.3 / 10 24 Ratings
A new perfume by H&M for women and men, released in 2024. The scent is sweet-gourmand. It is still in production.
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Main accords

Sweet
Gourmand
Floral
Creamy
Powdery

Fragrance Pyramid

Top Notes Top Notes
Mandarin orangeMandarin orange LemonLemon Apple blossomApple blossom HoneysuckleHoneysuckle
Heart Notes Heart Notes
VanillaVanilla Ylang-ylangYlang-ylang
Base Notes Base Notes
ToffeeToffee Cashmere woodCashmere wood MuskMusk

Perfumer

Ratings
Scent
8.324 Ratings
Longevity
6.316 Ratings
Sillage
5.817 Ratings
Bottle
6.523 Ratings
Value for money
8.718 Ratings
Submitted by MiniGBIC, last update on 05/30/2025.
Interesting Facts
The fragrance is part of the Est. 1947 collection.

Smells similar

What the fragrance is similar to
Orchidée Vanille by Van Cleef & Arpels
Orchidée Vanille
Casamorati - Lira (Eau de Parfum) by Xerjoff
Casamorati - Lira Eau de Parfum
Devotion (Eau de Parfum) by Dolce & Gabbana
Devotion Eau de Parfum

Reviews

1 in-depth fragrance description
8Scent
grovyle

12 Reviews
grovyle
grovyle
2  
Sweet Citrus Toffee
A subtle hint of lemon over a sweet and cashmeran cookie dough vanilla and toffee. It's a really enticing gourmand and doesn't verge anywhere near being sickly sweet, juvenile, or over the top. For someone who doesn't find gourmands as easily cloying as I do, I even think this could work year round, because the citrus and florals really balance it out and keep it from getting too food-like.

One of the very few perfumes I've actually been complimented on; my coworker said I smelled "really good, like chocolate or something." :) So I'd say the sillage is pretty good! Longevity isn't bad, though the scent bubble definitely becomes personal after a little bit, I could still smell it on my sleeve a few days later. Absolutely worth the ten bucks! I'd be lying if I said I haven't considered buying another bottle for a backup, since it's such a cheapie.
0 Comments

Statements

14 short views on the fragrance
6
Initially Lira and orchid vanilla, then powdery lipstick vanilla, a bit waxy, slightly fruity-floral. Great affordable alternative to O.V.
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1 year ago
5
Toffee apple with floral accents and lovely soft vanilla musk.
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0 Comments
5
2
Actually a blend of Lira and Orchideé Vanille. Light and fluffy. A cozy scent.
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2 Comments
1 year ago
3
1
At first, I smell pistachio gelato, then it turns into a true lira/devotion. I like it, hopefully it lasts a bit.
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1 Comment
1 year ago
3
1
Fluffy, fleeting, airy, sweet - it’s not like Lira, as it has no depth. Creamy vanilla is replaced by a clean, fruity, vanilla cloud.
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1 Comment
3
4
Beautiful, soft gourmand. A blend of Lira and Orchidée Vanille. Fresh citrus notes and creamy vanilla take center stage.
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4 Comments
7 months ago
2
Powdery vanilla, a hint of lemon, a light version of Devotion, unfortunately very fleeting. Still worth a try.
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2
a perfect creamy scent for summer that doesn’t just scream “citrusy”!
Soft, cozy, and clean!
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2
lying on a sweet vanilla cloud. Enchanting. I can still smell it lightly after 7 hours, very close to the skin.
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1 year ago
1
2
Gentle lemon cake, but unfortunately it disappears on me after just 1 hour despite moisturized skin. :(
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2 Comments
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