Aurum Ajmal 2011 Eau de Parfum

1. Act

The packaging makes its entrance.
Marbled in gold, resembling a play of light and shadow with a slight relief embossing, it creates the impression of liquid, molten gold, visually embodying the name of the fragrance. Aurum is the Latin word for gold. Black is the background for the embossed gold-colored name logo, and the entire interior of the packaging is also black. Securely nestled within is the bottle.

2. Act

The bottle appears. Cylindrical in shape, the lower two-thirds are completely gilded, providing a solid base. The upper third consists of transparent glass filled with gold-glittering plant parts/seed capsules. The glass element can be rotated, imparting a certain lightness. As a result, the bottle almost resembles a work of art. The spray head above is also gold-shining like the base. The bottle feels heavy yet secure in hand, and the spray button is easy to operate.

3. Act

The fragrance enters the stage with a buoyant spirit. Initially fresh and fruity - one can detect citrus notes and a very subtle raspberry - the floral heart develops very quickly, swelling into a full, lush bouquet of flowers on a soft and warm base that melts away. The floral notes blend into a wonderfully harmonious unity, with none pushing to the forefront or standing out unpleasantly. They are already supported by vanilla, amber, musk, and fine woods. All together, this creates a noble, unobtrusive fragrance aura that lasts for several hours and gradually retreats with a softly sweet, balsamic base.

Conclusion: Although gold as a color does not appeal to me, it is well chosen for this fragrance with its warm radiance. Aurum is a very beautiful floral-oriental creation from the Dubai-based house of Ajmal, which can certainly compete with the great Western fragrance creations. Aurum was nominated for Best Women's Perfume at the Arab Fifi Awards in 2011.