Blu Ajmal 2013 Eau de Parfum

And once again, despite my warnings that I have so many fragrances and really don't want any new ones (at least not without first finding out my preferences), I received a fragrance for my birthday. This time, however, I wasn't as anxious, as I had never heard of the brand before. It certainly didn't seem like something you would normally find in a drugstore. Additionally, the company appears to be from the Emirates, which piqued my interest even more.

The presentation is very simple, yet somewhat chic. The package I received contains a deodorant, an Eau de Cologne, and an Eau de Parfum. However, they all basically smell the same (perhaps the deodorant is a tad more synthetic than the other fragrances). But how does it smell? If you were to research on Fragrantica, you would stumble upon comparisons like Allure Blanche, Bleu de Chanel, Fierce, and even Costa Azzurra. However, I honestly consider all of that nonsense.

The scent progression is simple. Upon spraying, the first thing you notice is the bergamot. Lavender, if present, is more in the background. I might be able to recognize the watermelon, even though it comes across a bit synthetic. The fragrance starts off very fruity fresh and slowly transitions into a slightly floral direction (probably due to the heart notes). For me, the scent also has a slightly aquatic vibe, but I would describe it much more as sweetly fresh. The light blue packaging definitely matches the fragrance very well. Towards the end, the scent becomes warmer, as the discreet mix of sandalwood, musk, and amber allows it to fade away very pleasantly. I find it hard to describe, but the transition to my own skin scent is very smooth and almost unnoticeable.

Now, the fragrance is certainly not a revelation. But it is by no means bad. Personally, I quite like it, as it is really uncomplicated and especially a safe choice in temperatures over 30°C. I find the decision to put an EdC and an EdP in the same box very strange, but also practical, as I spray the EdC on my clothes and use the EdP on myself.

Longevity and sillage are quite weak with the EdC. However, the EdP lasts reasonably long for such a light summer scent and is well noticeable. I still find it very suitable for summer, as it is not too overpowering and the sweetness is never excessive. I see the fragrance for daytime use, regardless of whether it's school, work, sports, or active days outdoors. This is one of those fragrances that "always works".

Regarding fragrance twins: As mentioned, there are the wildest comparisons on Fragrantica. One user wrote that the fragrance has a certain familiarity. It could never be seen as a dupe for BdC or Fierce or the others, but it really does share something of the base that these fragrances have. Shower gel? Perhaps. But very fresh, clean, and pleasantly sweet. Interestingly, the fragrance occasionally reminds me of "Ice Dive (Eau de Toilette)" by Adidas. However, I must also say that I last tested Ice Dive about 10 years ago and I could be completely wrong. But if my memories serve me right, Ajmal Blu sometimes reminds me of a less synthetic, but warmer and more refined version of Ice Dive.

Not a masterpiece, for me it actually has zero oriental character, but still a solid fragrance that I will enjoy wearing in the summer. This time, the gift worked out!