8
Helpful Review
The Scent of a Pending Resolution
Amouage, a name (once) synonymous with a particular approach to perfumery: challenging, potent, and often unique... has, like many successful organizations, shown signs of an evolving strategy. This shift, while a subject of debate among devoted omaniac fans, is understandable as the house seeks to broaden its appeal. Decision is perhaps the tangible evidence of this transition, presenting itself as a fragrance that is, in essence, a decision still pending.
In fact, Bisch's work has an unfinished quality, as if it were a two-dimensional sketch of a scent... and I am beginning to think that the colour of its bottle wasn't picked at random. It lacks the expected layers and dynamic evolution often associated with Amouage's past creations, remaining largely static from the initial spray to its final moments on the skin.
The fragrance seems frozen in a single, consistent state, a departure from the dramatic olfactory journeys the brand is known for.
Putting aside the sometimes-harsh criticism from those who view this change as a deep betrayal of the brand's heritage, "Decision" is, by all accounts, a solid product. In my opinion, Bisch seems to have navigated this new direction with a certain respect for Amouage's DNA. The fragrance avoids reliance on his signature devilish ingredients and steers clear of overtly mainstream appeal.
The scent itself, while 2D, achieves a balanced and well-executed experience. The interplay between the green juniper and the warm vanilla is grounded by the subtle, resinous depth of Amouage's frankincense and myrrh.
Decision maintains a consistent scent bubble for 10-12+ hours, making it a reliable and long-lasting choice for those who can appreciate its comforting, albeit linear, character. In my opinion, this is a much better product than most of Sorcinelli's incense forward works, so if you like that kind of perfumery style, you should give Decision a sniff.
In fact, Bisch's work has an unfinished quality, as if it were a two-dimensional sketch of a scent... and I am beginning to think that the colour of its bottle wasn't picked at random. It lacks the expected layers and dynamic evolution often associated with Amouage's past creations, remaining largely static from the initial spray to its final moments on the skin.
The fragrance seems frozen in a single, consistent state, a departure from the dramatic olfactory journeys the brand is known for.
Putting aside the sometimes-harsh criticism from those who view this change as a deep betrayal of the brand's heritage, "Decision" is, by all accounts, a solid product. In my opinion, Bisch seems to have navigated this new direction with a certain respect for Amouage's DNA. The fragrance avoids reliance on his signature devilish ingredients and steers clear of overtly mainstream appeal.
The scent itself, while 2D, achieves a balanced and well-executed experience. The interplay between the green juniper and the warm vanilla is grounded by the subtle, resinous depth of Amouage's frankincense and myrrh.
Decision maintains a consistent scent bubble for 10-12+ hours, making it a reliable and long-lasting choice for those who can appreciate its comforting, albeit linear, character. In my opinion, this is a much better product than most of Sorcinelli's incense forward works, so if you like that kind of perfumery style, you should give Decision a sniff.